Joico Blonde Life Violet Shampoo 300ml

• Instantly neutralises brassy and yellow tones for cooler, brighter blonde
• Sulphate-free formula with a rich, gentle lather
• Arginine, Monoi Oil and Tamanu Oil nourish and protect delicate blonde strands
• SmartRelease Technology continuously delivers Rosehip Oil, Arginine and Keratin
• Use 2 to 3 times weekly to maintain cool tones between appointments

Brass-Neutralising Violet Shampoo for Icy, Vibrant Blonde Hair

Joico Blonde Life Violet Shampoo is a sulphate-free brass-neutralising shampoo designed to keep blonde hair looking cool, icy and vibrant between colour appointments. The violet pigments in the formula work on the colour wheel principle to instantly cancel out unwanted yellow and brassy tones with every wash, leaving blonde hair noticeably brighter and cooler toned without the need for a separate toning service. Used two to three times a week, it maintains cool tones consistently and reliably between salon visits. Find it alongside other shampoos for blonde hair in our full range.

Arginine, Monoi Oil and Tamanu Oil for Nourished, Protected Blonde Hair

Beyond the toning performance, the Blonde Life Violet Shampoo is packed with nourishing ingredients that give it a genuine conditioning edge over a standard purple shampoo. Arginine, a vital amino acid, strengthens and rebuilds the hair from within — particularly important for bleached and lightened hair that is more fragile than unprocessed hair. Monoi Oil, a luxurious blend of Coconut Oil and Tahitian Gardenia Flower, fights frizz, boosts shine and protects against environmental damage. Tamanu Oil, rich in Omega-6 and Omega-9, provides deep hydration and combats the brittleness that repeated lightening services can cause.

SmartRelease Technology for Continuous Repair and Strength

Joico's SmartRelease Technology uses an innovative liposome delivery system to continuously release Rosehip Oil, Arginine and Keratin into the hair throughout the cleansing process. Rather than ingredients that rinse away immediately, SmartRelease ensures maximum absorption and effectiveness at every wash — building cumulative strength, repair and protection in blonde hair that is exposed to regular heat styling and chemical services.

How to Use Joico Blonde Life Violet Shampoo

Apply to wet hair and work into a lather. Leave in for one to three minutes for a noticeable toning result, or up to five minutes for a more intense cool tone on particularly brassy hair. Rinse thoroughly and follow with Joico Blonde Life Violet Conditioner. Use two to three times weekly alongside your regular shampoo for the best balance of toning, nourishment and condition. Also available in a larger size for professional salon use.

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