iQ Silverising Mask - 250ml

Why you'll love it

• A rich violet toning mask that neutralises brassiness in blonde, grey and white hair
• Illuminating oils and protein extracts from the Amaranth flower to brighten and tone
• Conditions and tones in one step, without stripping the colour
• Sulphate-free and gentle, leaves hair soft, silky and full of sheen
• A retail-friendly 250ml size with a subtle fruity fragrance

The intelligent fix for brassy blonde. When blondes have gone brassy and highlights have developed a washed-out tinge, the iQ Silverising Mask is the answer. This rich, luxurious toning mask is formulated with the illuminating power of oils and protein extracts from the Amaranth flower, helping to banish brassiness for a brighter, cooler, more beautiful finish. It's perfect for grey, white and blonde tones, and gentle enough to condition and tone without stripping your colour, so this intense, sulphate-free treatment leaves hair feeling soft and silky with a striking added sheen. All wrapped in a subtly fruity, scrumptious scent.

What it does for your hair

Blonde, grey and white hair drifts warm and brassy over time, and a violet toning mask is one of the nicest ways to correct that while deeply conditioning at the same time. This one uses violet toning to help cancel out the yellow and brassy tones for a cooler, brighter, more refined result, while the Amaranth oils and proteins help condition, smooth and add a striking sheen. Because it's sulphate-free and formulated to be gentle, it tones and treats without stripping the hair or its colour, so you get cooler tone and softer, silkier, glossier hair in a single step. Lovely used weekly, or whenever brassiness creeps in.

How to use it

After shampooing, apply to towel-dried hair and work evenly through the lengths and ends. Leave on to tone and condition, adjusting the time to how much toning you want (start with less on very light or very porous hair to avoid an over-toned violet cast), then rinse thoroughly. We'd suggest wearing gloves, as violet pigments can stain. Use once or twice a week, or whenever tones start to warm up.

Who it's for

This one's for anyone with blonde, grey, silver or white hair who wants to keep brassiness at bay while conditioning the hair, and for stylists after a retail-friendly toning mask. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, so we know keeping cool blonde looking fresh is all about the right toning treatment at home.

Build your routine

Cool blonde stays cool with consistent purple toning. Pair this with a violet toning shampoo from our shampoo collection, explore more blonde-care options across our hair products, or browse our shop by brand pages for your favourites.

Free UK delivery on all orders.

This is a pigmented toning mask and can stain skin, hands, towels and surfaces, and may leave a violet cast if left on too long or used on very porous hair, so wear gloves, avoid over-toning and rinse thoroughly. Avoid contact with the eyes, and rinse immediately if contact occurs.