INNOluxe Platinum Conditioner 200ml

Why you'll love it

• Infused with violet pigments to neutralise yellow tones and keep blonde cool
• Lightweight formula that deeply conditions, protects and detangles
• Locks in hydration and adds shine
• Supports overall hair health
• Made with vegan ingredients including camelina, olus and rice bran oils, plus murumuru and cupuaçu butters

Keep your blonde cool, bright and beautifully soft. INNOluxe Platinum Conditioner 200ml is a lightweight violet conditioner made especially for blonde hair, neutralising unwanted yellow tones while deeply conditioning, protecting and detangling at the same time. It's the easy way to keep blonde, bleached or highlighted hair looking cool and freshly toned, with all the conditioning your hair needs built in.

The toning comes from violet pigments, which work to cancel out the warm, yellow tones that creep into blonde hair over time, maintaining that crisp, cool blonde. Alongside the toning, it's formulated with nourishing vegan ingredients including camelina, olus and rice bran oils plus murumuru and cupuaçu butters, which lock in hydration, add shine and support overall hair health. So you tone and care for your hair in one lightweight step, no heaviness, just cool, glossy, healthy-looking blonde.

What it does for blonde hair

Blonde, bleached and highlighted hair has a habit of turning brassy or yellow over time. The violet pigments in this conditioner work to cancel out those warm tones (purple sits opposite yellow on the colour wheel, which is exactly why it neutralises brassiness), keeping your blonde looking cool, clean and freshly toned. At the same time, the nourishing oils and butters condition, hydrate and add shine, so your hair stays soft, healthy and glossy rather than dry or brassy.

How to use it

After shampooing, apply the INNOluxe Platinum Conditioner through damp hair, working from mid-lengths to ends. Leave it on for a few minutes to let the violet pigments tone and the oils nourish, then rinse thoroughly. The longer you leave it (within reason), the more toning you'll get, so adjust to suit how brassy your blonde is feeling. For the best results, pair it with a matching toning shampoo from our professional shampoo collection.

Who it's for

This one's for anyone with blonde, bleached, highlighted or naturally fair hair who wants to banish brassiness while keeping hair soft, hydrated and healthy-looking. It's made with vegan ingredients, and it works beautifully as part of a wider blonde-care routine. We've been perfecting blonde and toning for clients in Codsall for years, so we know how quickly brassiness can creep in, and a violet toning conditioner like this is one of the easiest ways to keep your blonde cool and fresh between salon visits.

Build your blonde care routine

For the best results, pair this conditioner with a matching toning shampoo and the rest of your blonde-care essentials. Have a browse through our full range of professional haircare products to complete your routine, or explore all the professional names we stock over on our shop by brand page.

Add INNOluxe Platinum Conditioner to your routine and keep your blonde bright, cool and beautifully soft. Free UK delivery on all orders.