Fudge Professional Hair Gum 150ml

Why you'll love it

• A fibrous hair gum gel that delivers extreme, long-lasting hold
• Perfect for spiky wet looks, and for giving longer hair extra support
• Non-sticky formula that applies easily without residue or flaking
• Versatile: sculpt, mould and shape hair into a whole range of styles
• A handy 150ml tube for salon or home styling

Serious hold for statement styles. Fudge Professional Hair Gum is a fibrous hair gum gel that delivers extreme, long-lasting hold to lock your style in place all day. It's ideal for spiky, wet-look styles and for giving longer hair extra support and structure, and thanks to its non-sticky formula, it applies smoothly and cleanly without leaving residue or flaking. Whether you're sculpting something sharp and spiky or adding grip and shape to longer hair, this is the one to reach for when you need your style to really stay put.

What it does for your hair

A fibrous gum like this is built for control and definition. The fibres add grip and structure so you can sculpt, mould and shape the hair with precision, spike it up, slick it back, or give longer styles the support they need to hold their shape. On dry hair it gives a firm, textured finish; worked through damp hair it creates that classic high-shine wet look. Either way, the extreme hold keeps everything in place through the day, and because it's non-sticky and doesn't flake, it stays comfortable and looks clean rather than crunchy or dusty.

How to use it

Apply sparingly to dry hair and work through to sculpt and shape as desired, building up if you need more hold. For a wet look, apply through damp hair instead. A little goes a long way with a strong gum like this, so start small.

Who it's for

This one's for anyone who wants extreme, all-day hold, whether that's a sharp spiky style, a slick wet look, or extra grip and structure for longer hair. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a good strong gum is the difference between a bold style that holds and one that drops within the hour.

Build your routine

Great styling starts with the right prep. Find a suitable shampoo in our shampoo collection, explore more styling products across our hair products, or browse our shop by brand pages for your favourites.

Free UK delivery on all orders.