Fudge Professional Clean Blonde Violet-Toning Shampoo 1000ml

Why you'll love it

• Violet toning shampoo that instantly removes yellow tones from blonde hair
• Violet micro-pigments knock out unwanted brassy, dull tones
• Low-maintenance brightening for natural or lightened blondes
• Hydrating guarana, with a cleaner, cooler blonde finish
• FragranceFuse technology for a scent that lasts up to 24 hours, in a generous 1 litre size

The cult violet toner, in salon-sized supply. Fudge Professional Clean Blonde Violet-Toning Shampoo 1000ml is a much-loved purple toning shampoo designed to instantly remove yellow tones from blonde hair, keeping natural or lightened blondes cooler, brighter and cleaner. Its violet micro-pigments knock out unwanted brassy and dull tones in a single wash, while hydrating guarana cares for the hair, so your blonde looks fresh, bright and beautifully cool. The generous 1 litre bottle is brilliant value for keeping blonde toned.

The toning power comes from violet micro-pigments, which work to neutralise the brassy yellow tones that creep into blonde and lightened hair (violet sits opposite yellow on the colour wheel, which is exactly why it cancels out warmth). The result is a cleaner, cooler, brighter blonde with low-maintenance effort, just swap it in for your usual shampoo as needed. It's hydrating too, thanks to guarana, and it's developed with FragranceFuse technology that infuses each strand with a scent that lasts up to 24 hours, so your hair smells fresh long after washing.

What it does for blonde hair

Blonde, bleached and lightened hair picks up unwanted yellow and brassy tones over time, dulling that clean, cool look. This violet toning shampoo tackles that instantly, depositing violet micro-pigments that neutralise yellow to keep blonde cool and bright, while hydrating guarana looks after the hair. Whether your blonde is natural or lightened, used in place of your regular shampoo (or alternated with it), it keeps your colour cleaner, cooler and brighter with minimal effort.

How to use it

Apply to wet hair and massage through, leaving the violet pigments on a little longer for more intense toning, then rinse. Use in place of your regular shampoo when you want to tone, or alternate with your everyday shampoo to control the intensity, more frequent use gives a cooler result. Follow with a conditioner. You'll find toning and blonde-care options in our professional shampoo collection.

Who it's for

This one's for anyone with blonde, bleached, highlighted or lightened hair (natural or coloured) who wants to knock out brassy yellow tones and keep their blonde cool, clean and bright, with low-maintenance effort. We've been perfecting blonde and toning for clients in Codsall for years, so we know how quickly blonde turns brassy, and a cult violet toning shampoo like this is one of the easiest ways to keep your blonde cool and bright between salon visits.

Build your blonde care routine

For the best results, use this toning shampoo as needed to keep your blonde cool, alongside your blonde-care essentials. Have a browse through our full range of professional haircare products to complete your routine, or explore all the professional names we stock over on our shop by brand page.

Add Fudge Professional Clean Blonde Violet-Toning Shampoo to your routine to keep your blonde cool, clean and bright. Free UK delivery on all orders.