Fudge Professional Clean Blonde Damage Rewind Violet-Toning Shampoo

Instantly erases yellow tones and damage from blonde hair, with Opti-PLEX™ technology for 95% stronger hair*.

Don’t choose between toning and repair! This dual-force purple shampoo contains our salon-strength violet micro-pigments that instantly knock out brassy tones, whilst the unique Opti-PlEX™ technology penetrates deep into the hair's core to reconstruct bonds after chemical, styling and environmental damage, as well as weightlessly smoothing the cuticle.

Hair is blonder, 95% stronger*, and 10x smoother with double the softness**.

Colour, styling, UV, pollution: what damage?! Developed with FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours.