Fudge Professional All Blonde Colour Boost Shampoo 250ml

Why you'll love it

• Brightening shampoo that revitalises dull blonde hair
• Cleanses away dirt and build-up while supporting natural shine
• Helps brighten and refresh blonde colour
• Opti-PLEX technology helps protect against chemical, environmental and styling stress
• Re-energises hair for healthy-looking radiance

Bring dull blonde back to life. Fudge Professional All Blonde Colour Boost Shampoo 250ml is an innovative brightening shampoo created to revitalise dull, tired blonde hair while gently cleansing away dirt and build-up. It refreshes and brightens your blonde, supporting the hair's natural shine and bringing back that healthy-looking radiance, so your colour looks fresher, brighter and more vibrant from the very first wash.

It's powered by Opti-PLEX technology, which helps protect the hair against the effects of chemical treatments, environmental aggressors and styling, all the things that leave blonde looking dull and tired. As it cleanses, it re-energises the hair and brightens the colour, restoring shine and radiance to lacklustre blonde. It's the everyday brightening cleanse that keeps blonde hair looking bright, fresh and full of life.

What it does for blonde hair

Blonde and lightened hair dulls easily, weighed down by product build-up and knocked about by chemical treatments, the environment and heat styling, all of which leave it looking flat and lacklustre. This shampoo tackles that, cleansing away the dirt and build-up that dull blonde while brightening the colour and supporting the hair's natural shine. With Opti-PLEX helping to protect against further stress, it re-energises blonde hair for fresh, radiant, healthy-looking colour wash after wash.

How to use it

Apply to wet hair and massage into the scalp and lengths, working up a lather. Rinse thoroughly and repeat if needed, then follow with a suitable conditioner or, for cooler blonde, a purple toning treatment. You'll find toning and blonde-care options in our professional shampoo collection.

Who it's for

This one's for anyone with blonde, lightened or highlighted hair that's looking dull, tired or weighed down and wants to brighten and revitalise it with an everyday cleanse. We've been perfecting blonde for clients in Codsall for years, so we know how easily blonde loses its sparkle, and a brightening blonde shampoo like this is one of the easiest ways to keep your colour looking fresh and radiant between salon visits.

Build your blonde care routine

For the best results, pair this brightening shampoo with a purple toning treatment for cool blonde, and the rest of your blonde-care essentials. Have a browse through our full range of professional haircare products to complete your routine, or explore all the professional names we stock over on our shop by brand page.

Add Fudge Professional All Blonde Colour Boost Shampoo to your routine to brighten and revitalise dull blonde hair. Free UK delivery on all orders.