Framesi BY Smooth & Shine Serum 100ml

Framesi is a long established Italian professional haircare and colour brand, crafting salon products with genuine Italian expertise for many decades. Developed exclusively for the professional market and trusted by colourists and stylists around the world, Framesi has built its reputation on rich, reliable colour, effective care and that unmistakable Italian quality.

The brand is perhaps best known for its colour heritage, with professional systems like the well loved Framcolor range giving colourists dependable, true to tone results and excellent grey coverage. On the care side, the Morphosis line is a standout, offering targeted treatments developed with a real focus on hair and scalp health, covering everything from repair and hydration to colour protection and thinning hair. The By Framesi styling line rounds things off with professional products for creating and finishing every kind of look. Across the board, the formulas are designed to perform in the demanding environment of a busy salon while caring for the hair.

What makes Framesi stand out is that combination of Italian craftsmanship, professional focus and dependable performance. This is a brand built specifically for behind the chair, which is exactly why the colour and care deliver such consistent results. For salon grade colour and treatments with real heritage and quality, Framesi is a name colourists can rely on.

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