ETI Line Digital Plus Matt Black Hairdryer

• ETI Line Digital Plus Matt Black Hairdryer, 2500W
• Digital-motor professional dryer
• Airflow 119.70 m³/h, air pressure 320 mmH2O
• 10,000-hour lifespan, made in Italy

ETI Line Digital Plus is a 2500W professional hairdryer with a digital motor, sitting in the newer generation of professional dryers alongside the Dyson Supersonic, ghd Helios and BaByliss PRO Digital ranges. Digital motors are lighter, spin faster and last longer than traditional AC motors, this one is rated for a 10,000-hour lifespan and weighs just 402g, meaningful on a tool held above head height for hours a day. Airflow is measured at 119.70 m³/h with 320 mmH2O of air pressure, so it's a proper high-velocity dryer rather than a heat-forward one, and it runs at 65 dB (quieter than most professional dryers). Ceramic grille, cold shot, professional-length cord, removable filter for maintenance, plus two nozzles (narrow and wide). Polycarbonate construction. Made in Italy.

Key features

• 2500W professional digital-motor hairdryer
• Airflow: 119.70 m³/h
• Air pressure: 320 mmH2O
• Noise output: 65 dB
• Weight: 402g
• Lifespan: 10,000 hours
• Ceramic grille
• Cold shot
• Removable filter
• Professional-length cord
• 2 nozzles (narrow and wide)
• Polycarbonate construction (resistant to heat and wear)
• Made in Italy
• Matt black colourway

How to use

Towel-dry hair to remove excess water. Apply heat protection and any styling prep products. Attach the appropriate nozzle for the finish you want (narrower nozzle for concentrated airflow when using a round brush for smoothness, wider nozzle for rough-drying). Blow-dry section by section, working from roots to tips. Use the cold shot at the end of each section to help lock in the shape. Clean the removable filter regularly, blocked filters reduce airflow and force the motor to work harder. Register the warranty with ETI at etiuk.co.uk/pages/warranty.

Who it's for

This dryer is for stylists wanting a proper digital-motor professional dryer without paying Dyson-level prices. We've spent years helping clients in Codsall look and feel their best, and as a working salon, we know digital-motor dryers are genuinely a step up over AC-motor dryers for high-volume daily use, the reduced weight matters over a full shift when you're holding the dryer above head height for client after client, and the 10,000-hour lifespan is a proper professional-grade durability spec. 65 dB noise output is meaningfully quieter than most salon dryers, which makes a real difference in a busy salon environment.

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