DESIGNME Hold.ME Styling Cream - 90ml

Why you'll love it

• A heat-activated styling cream that's the foundation of a smooth, polished blow-dry, in a travel 90ml
• Smooths the cuticle and reduces frizz for a salon-quality finish
• Helps protect and smooth the hair during blow-drying
• Adds shine and manages flyaways, without weight, stiffness or product feel
• Vegan and cruelty-free, in a travel-friendly size

The secret to a salon-quality blow-dry, in a bag-friendly size. The DESIGNME Hold.ME Styling Cream is the foundation product for smooth, polished blow-dries, and this compact 90ml is perfect for travel or trying it out. Applied to damp hair before heat styling, this heat-activated cream smooths the cuticle, reduces frizz and creates that polished, salon-quality finish, adding shine and taming flyaways while giving you real control during styling, all without stiffness or heavy product feel. Skipping this step is one of the main reasons home blowouts don't match the salon, so it's a small addition that makes a big difference.

What it does for your hair

Without a styling cream, your hair has no smoothing help during blow-drying, which means more frizz, less shine, and a finish that drops by mid-afternoon. This heat-activated cream provides that missing smoothing-and-polishing layer: worked through damp hair before you blow-dry, it smooths the cuticle so hair dries sleeker and shinier, helps protect and manage the hair as you heat-style, and cuts frizz and flyaways for a genuinely salon-quality, polished result that lasts. It's especially worth it for frizz-prone, coloured or processed hair, and it does all this lightweight, so hair looks and feels smooth and glossy rather than stiff or coated.

How to use it

Towel-dry hair to remove excess water. Dispense a coin-sized amount into your palm, rub between your hands, and distribute evenly through damp hair, focusing on the mid-lengths and ends. Comb through with a wide-tooth comb for even distribution. Blow-dry as normal (the DESIGNME Round Ceramic Blowdry Brush is ideal here), then finish with a hairspray or texture spray as desired. We'd also suggest a heat protectant if you're following with straighteners or tongs.

Who it's for

This one's for anyone who blow-dries regularly and wants salon-quality results, frizz-prone hair that needs smoothing during heat styling, and coloured or processed hair that wants extra care through the blow-dry, and a travel-friendly size to take anywhere or try the range. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a good pre-styling cream is one of the simplest ways to lift a home blow-dry closer to a salon finish.

Build your routine

A styling cream is a prep step, so pair it with the right tools and finish. Find a suitable shampoo in our shampoo collection, explore more styling products across our hair products, or browse our shop by brand pages for your favourites.

Free UK delivery on all orders.