The DESIGNME Fab.ME Purple Shampoo is the proper toning cleanser every blonde, grey, silver, or platinum-haired client needs in their wash routine. The deep violet pigment neutralises the unwanted yellow and brassy tones that develop in lightened hair from environmental exposure, hard water, heat styling, and natural oxidation, leaving you with cool, bright, properly icy blonde results within just a few uses.
Why purple shampoo properly works
The colour wheel theory behind purple shampoo is genuinely simple: violet sits opposite yellow, so applying violet pigment cancels out yellow tones in the hair. The Fab.ME formula delivers concentrated violet pigment in a sulphate-free cleansing base that tones whilst it cleanses, with controllable intensity depending on how long you leave it on. The result is brighter, cooler, more refined blonde colour without the hassle of salon glaze or toner appointments.
Who it's for
- Blonde, highlighted, balayage, platinum, grey, silver, and white hair
- Brassy or yellow-toned blonde wanting cooler, brighter results
- Maintenance between salon colour appointments
- Salon professionals offering at-home toning support to clients
- Naturally grey or silver hair wanting brightness and definition
Key benefits
- Concentrated violet pigment neutralises brassy yellow tones
- Sulphate-free cleansing base, gentle enough for regular use
- Vegan and cruelty-free formulation
- Adjustable intensity, leave on 1-2 minutes for light toning, 5-10 for deeper correction
- Pairs with Gloss.ME Hydrating Conditioner to balance moisture
- Generous 250ml size for committed regular use
How to use
- Wear gloves to avoid temporary purple staining on your hands
- Apply Fab.ME Purple Shampoo to wet hair, working into a proper lather
- For light toning, leave on for 1-2 minutes before rinsing
- For deeper brass correction, leave on for 5-10 minutes (do a strand test first if you're new to purple shampoo)
- Rinse thoroughly with cool water
- Follow with a hydrating conditioner (try Gloss.ME Hydrating Conditioner) since toning shampoos can be slightly drying
- Use 1-3 times per week as needed, alternating with your regular shampoo
Free UK delivery on all orders.
Water/Eau/Aqua, Cocamidopropyl Betaine, Cocamidopropyl Hydroxysultaine, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, PEG-4 Rapeseedamide, Glycerin, Sodium Chloride, Sodium Methyl Cocoyl Taurate, Sodium Lauryl Sulfoacetate, Propanediol, Glycol Distearate, Sodium Hyaluronate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Trisodium Ethylenediamine Disuccinate, Polyester-11, Polyquaternium-10, Polyquaternium-7, PEG-120 Methyl Glucose Dioleate, Decyl Glucoside, Dicaprylyl Ether, Glyceryl Oleate, Dihepytl Succinate, Capryloyl Glycerin/Sebacic Acid Copolymer, Chlorphenesin, Fragrance/Parfum, Sodium Benzotriazolyl Butylphenol Sulfonate, Hydrolyzed Vegetable Protein PG-Propyl Silantriol, Hydrolyzed Quinoa, Hydrolyzed Vegetable Protein, Zingiber Officinale (Ginger) Root Extract, Bambusa Arundinacea (Bamboo) Stem Extract, Gnaphallium, Leontopodium (Edelweiss) Flower Extract, Leuconostoc/Radish Root Ferment Filtrate, Phenoxyethanol, Citric Acid, CI60730, Tocopherol, Soybean Oil, Sodium Benzoate, Benzyl Alcohol, Potassium Sorbate, Benzoic Acid, Sodium Metabisulfate, Benzyl Benzoate, Citronellol, Geraniol, Limonene, Linalool
DesignME is a modern, playful haircare brand that has won a big following with its clever, problem solving formulas and that signature fun personality. The whole ethos is wrapped up in the name: "ME" stands for every single one of you, a celebration of individuality and a promise of products designed to work for real hair. Loved by hairstylists and beauty editors alike, it has racked up plenty of awards along the way.
The brand is best known for a handful of genuine hero products. PUFF.ME, the talc free volumising powder, is a cult favourite that delivers instant volume, texture and root lift in just a few puffs without weighing hair down, and it now anchors a whole volume collection of shampoos, mousses and texture sprays. QUICKIE.ME is the brilliant dry shampoo range, with translucent, colour safe formulas in tones for both light and dark hair so there is no white cast or sticky residue. Beyond those, you will find GLOSS.ME for hydration and shine, BOUNCE.ME for curls and definition, FAB.ME leave in treatment and the handy HOLD.ME three way hairspray. The whole range is 100% vegan and cruelty free, with clean ingredients and high performance at its heart.
What makes DesignME stand out is that mix of effective, innovative formulas, gorgeous design and genuine fun. Each product solves a real styling need brilliantly well while being kind to the hair and the planet. For volume, texture and a fresh, modern approach to haircare, DesignME is a joy to reach for.
Enjoy free UK delivery on every order.
Orders are usually shipped within 24 hours however special order items may take up to 36 hours to ship.
The majority of our orders are sent using Royal Mail on a signed for service. Higher ticket items may be dispatched using DPD.
- Returns accepted for 30 days
- Free return shipping
- No restocking fee
- No final sale items
