Dapper Dan Deluxe Pomade 100ml

Why you'll love it

• Water-based pomade for slick, professional looks with no greasiness
• Strong hold and shine, like a waxy product but without the flakiness
• Super versatile, adaptable to suit your individual style
• Washes out of hair easily, no waxy residue left behind
• Ideal for sharp, classic and slicked-back styles

For slick, sharp styles that last. Dapper Dan Deluxe Pomade 100ml is a water-based pomade made for professional, polished looks, delivering the hold and shine of a traditional waxy product but without any of the greasiness or flakiness. It's the go-to for anyone who wants a clean, classic finish, from a tidy side parting to a full slicked-back look.

Being water-based is what makes it so easy to live with: it gives you proper hold and a healthy shine, but washes out effortlessly at the end of the day rather than leaving the waxy build-up that oil-based pomades are known for. It's super versatile too, so you can dial the look up or down and adapt it to suit your own style, whether that's a soft, natural finish or a sharp, high-shine statement.

What it does for your style

Classic slicked and structured styles need a product that holds firm but still looks natural, and that's exactly the balance a water-based pomade strikes. This one grips and shines like a wax, keeping your style in place with a glossy finish, but stays flexible and flake-free through the day and rinses clean when you're done. The result is a sharp, professional look that's easy to create, easy to restyle and easy to wash out.

How to use it

Scoop out a small amount and warm it between your palms, then work it evenly through towel-dried or dry hair. Style into shape with your hands, a comb or a brush, building up product gradually for more hold and shine as needed. For the rest of your grooming and styling essentials, browse our full range of professional haircare products.

Who it's for

This one's for anyone who loves a slick, classic or professional style and wants strong, shiny hold without the grease, flakes or hard-to-wash residue. We've spent years creating sharp cuts and classic styles for clients in Codsall, including specialist men's styling, and a versatile water-based pomade like this is one of the easiest ways to nail that look at home.

Build your styling routine

For the best results, pair this pomade with the rest of your styling and grooming favourites. Have a browse through our full range of professional haircare products, or explore all the professional names we stock over on our shop by brand page.

Add Dapper Dan Deluxe Pomade to your routine and enjoy slick, sharp, easy-to-wash styling every day. Free UK delivery on all orders.