Danger Jones Semi-Permanent Hair Color Antique 118ml

Why you'll love it

• Vibrant, long-lasting semi-permanent colour in the Antique shade
• Fades gradually into a lighter, pastel version while staying true to tone
• Creamy consistency for easy application, straight from the tube
• Intermixable with other shades for fully customised results
• Conditions, smooths and adds shine while helping to prevent breakage

Bold, beautiful colour that fades like a dream. Danger Jones Semi-Permanent Hair Color Antique 118ml is a vibrant, long-lasting semi-permanent colour designed to look incredible from day one and fade gracefully over time. As the Antique shade gradually washes out, it softens into a lighter, pastel version of itself while staying true to tone, so your colour looks intentional and gorgeous at every stage, not patchy or muddy as it fades.

It's got a creamy consistency that makes application easy, just apply straight from the tube onto clean hair, with no mixing or developer needed. It's fully intermixable too, so you can blend shades to create your own custom colours. And it's not just about the colour: the formula is designed to smooth the hair cuticle, boost shine and condition the hair while helping to prevent breakage and add moisture, so your hair is looked after as well as beautifully coloured. Deeper shades last up to 40 washes and lighter colours up to 25 washes, and it suits all hair types.

What it does for your hair

Most semi-permanent colours fade unevenly and can leave hair feeling dry, but Danger Jones is built differently. Its clever formula fades true to tone into a softer pastel rather than turning patchy, so your colour always looks deliberate. At the same time, the conditioning formula smooths the cuticle, adds shine and moisture and helps prevent breakage, so rather than damaging your hair like some vivid colours can, it actually helps care for it as the colour gradually softens.

How to use it

Apply straight from the tube onto clean, dry hair, working it through evenly for full, vibrant coverage. There's no need to mix with developer. Leave it to develop as directed, then rinse until the water runs clear. Want a custom shade? Intermix Danger Jones colours to create your own. As a vivid semi-permanent colour, doing a strand test first is always wise, and bear in mind results vary depending on your starting colour, the lighter and more pre-lightened your hair, the more vibrant the result. For colour-care aftercare, browse our professional shampoo collection.

Who it's for

This one's for anyone who loves bold, vivid, creative colour and wants a long-lasting semi-permanent that fades beautifully into pastel rather than turning patchy, while conditioning the hair along the way. It suits all hair types, and it's brilliant whether you're going for a single bold shade or intermixing your own custom creation. We've been perfecting colour for clients in Codsall for years, so we know how much a colour that fades well matters, and a conditioning semi-permanent like this is a brilliant way to play with vivid colour at home.

Build your colour care routine

To keep your vivid colour looking its best for longer, pair it with a colour-protecting aftercare routine and wash less frequently with cooler water. Have a browse through our full range of professional haircare products to complete your routine, or explore all the professional names we stock over on our shop by brand page.

Add Danger Jones Semi-Permanent Hair Color in Antique to your routine for bold, beautiful colour that fades like a dream. Free UK delivery on all orders.