Danger Jones Deluxe Cream Developer 40 Vol 12% 946ml

Danger Jones is a bold, vegan colour and care brand that brings serious attitude to the colour aisle. Created by acclaimed colourist and educator Lauren Moser, it was built by a colourist for colourists, with a clear mission: high performing, professional grade products that make creative colour fun, fearless and accessible. The whole personality is loud, playful and unapologetically itself.

The brand is best known for its vivid semi permanent colours, with a punchy range of bold, highly pigmented shades that go bright or can be diluted for softer, custom tones. There is also a clever lightening and toning offering, including the much loved lightening powders and a brilliant toning line up for keeping blondes cool and clean. Beyond colour you will find supporting care products designed to keep colour looking vibrant and hair in good condition. Everything is vegan and cruelty free, made with quality ingredients chosen to perform without compromise, so colourists can push creative boundaries while looking after the hair.

What makes Danger Jones stand out is that mix of genuine professional performance, fearless creativity and real personality. The colours are intense and reliable, the toning is spot on, and the brand has a refreshing, rebellious spirit that resonates with stylists who love to experiment. For bold, vegan, creative colour that delivers, Danger Jones is a brilliantly fun addition to the kit.

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