Curl Wow Hooked Shampoo 295ml

• Proprietary Procapil blend anchors strands at the root to reduce shedding and breakage
• Leaves curls film-free for optimal absorption of leave-in hydrators and stylers
• Sulphate-free, silicone-free and alcohol-free formula
• No residue for a healthy, clean scalp and bouncier, weightless curls
• 295ml everyday size for regular curl cleansing

Sulphate-Free Curl Shampoo That Anchors Strands and Leaves Curls Film-Free

Curl Wow Hooked Shampoo is a unique sulphate-free formula designed to address two of the most important but often overlooked aspects of curly hair cleansing — reducing root shedding and creating a completely film-free surface that allows leave-in hydrators and moisturising stylers to work at maximum effectiveness. Free from silicones, alcohol and sulphates, it leaves no residue behind for a healthy, clean scalp and bouncier, weightless curls that are genuinely ready to absorb the nourishment they need. At 295ml it is a practical everyday size for regular wash day use. Find it alongside other shampoos in our full range.

Procapil Blend for Root Anchoring and Reduced Shedding

The proprietary Procapil blend in the Hooked Shampoo is a clinically developed active ingredient complex that works to anchor strands at the root — helping to prevent the excessive shedding and breakage from styling stressors that curly hair is particularly prone to. Curly hair experiences significantly more mechanical stress during detangling, diffusing and styling than straight hair, and a shampoo that actively works to strengthen the root connection rather than simply cleansing the shaft addresses one of the most common and frustrating curly hair concerns at source.

Film-Free Surface for Maximum Product Absorption

One of the most practically important qualities of the Hooked Shampoo is its ability to leave the curl surface completely film-free after cleansing. Many shampoos — even sulphate-free ones — leave a residue on the hair that creates a barrier between the curl and the leave-in products applied afterwards. By eliminating that barrier entirely, the Hooked Shampoo ensures that the leave-in conditioners, hydrators and moisturising stylers applied after washing can penetrate and absorb as effectively as possible — making the entire post-wash curl care routine work significantly better.

How to Use Curl Wow Hooked Shampoo

Apply to wet hair and work into a lather from roots to ends, paying particular attention to the scalp. Rinse thoroughly and follow with a curl-specific conditioner and leave-in hydrator for maximum bounce, definition and moisture retention.

Enjoy free UK delivery on all orders.