Curl Wow Flo Etry Serum 295ml

• Clinically proven to deliver 84% less breakage
• Jojoba Oil, Coconut Oil and Profaxil 18 complex deeply moisturise from root to tip
• Naked Technology feels like nothing is on the hair — no weight or greasiness
• Instantly moisturises and plumps dehydrated curls
• 295ml generous everyday size for regular curl styling use

Rich Oil Curl Serum That Plumps Dehydrated Curls with Zero Weight or Greasiness

Curl Wow Flo Etry Serum is a rich oil-blend curl serum designed to instantly moisturise and plump dehydrated curls from root to tip — delivering the juicy, bouncy and full-bodied curl results that well-hydrated hair produces, without any of the weight, greasiness or product-heavy feel that richer curl serums often leave behind. The Naked Technology is what makes this possible — a unique delivery system that allows the rich oil blend to nourish deeply while feeling virtually undetectable on the hair. Clinically proven to deliver 84% less breakage. Find it alongside other curl styling products in our full range.

Naked Technology for Rich Moisture with No Detectable Weight

The Naked Technology in the Flo Etry Serum solves one of the most persistent challenges in curl care — delivering rich, meaningful moisture from oils without making the curl feel coated, heavy or greasy. The technology allows Jojoba Oil, Coconut Oil and Profaxil 18 complex to penetrate and nourish the curl strand deeply while leaving virtually no residue on the surface, so the curl looks and feels naturally moisturised and plump rather than oiled or weighed down.

Jojoba Oil, Coconut Oil and Profaxil 18 for Deep Curl Hydration

Jojoba Oil closely mimics the hair's natural sebum for balanced, natural-feeling moisture that integrates seamlessly with the curl's own oils. Coconut Oil penetrates the hair shaft to deliver deep moisture and reduce protein loss from within. The Profaxil 18 complex adds a further dimension of nourishment and breakage protection — contributing to the clinically proven 84% reduction in breakage that makes the Flo Etry Serum a genuinely protective curl treatment as well as a moisturising one.

How to Use Curl Wow Flo Etry Serum

Apply to clean, damp hair by scrunching through from ends upward to distribute the oil blend evenly through the curl pattern. Leave in without rinsing and diffuse or air dry for instantly plump, juicy and well-defined curls with no weight or greasiness.

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