Crazy Color POWER Pure Pigment System Purple 50ml

Why you'll love it

• A concentrated pure-pigment colour additive in Purple, for fully customisable creative colour
• Add a few drops to colour, care or styling products to intensify or create custom shades
• A little goes a long way, highly concentrated hype pigment for pro-level customisation
• Takes any salon treatment, or your own products, to the next level of colour
• Vegan and cruelty-free, from Crazy Color

Concentrated colour, total control. Crazy Color POWER Pure Pigment System in Purple is a highly concentrated pure-pigment additive that lets you fully customise your hair colour. Add a few drops to colour, conditioning or styling products to intensify a shade, create your own custom colours, or add a pop of purple, taking any salon treatment (or your own products) to the next level. A little goes a long way, and it's vegan and cruelty-free.

What it does for your hair

This is a pure, concentrated pigment, not a ready-to-use dye, so it's a mixer: you add small amounts to other products to boost or customise their colour. Add it to a conditioner or mask to create a colour-depositing treatment, mix it into a styling product for a custom tint, or intensify a semi-permanent colour, the possibilities are wide open. Because it's so concentrated, you only need a few drops, and you build up to the intensity you want, which gives colourists and creative home users complete control over their purple results. A versatile, pro-level tool for bespoke colour.

How to use it

Add a few drops of the Pure Pigment to your chosen product (conditioner, mask, styling product, or a Crazy Color shade), mixing thoroughly, and build up gradually to reach your desired intensity. Apply as appropriate for the product you've mixed it into, wearing gloves as it's a concentrated pigment. Start with a small amount, it's potent.

Who it's for

This one's for professional colourists and creative home users who want to fully customise their colour, intensifying shades, creating colour-depositing treatments, or making bespoke tones. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a concentrated pure pigment is one of the most versatile, creative tools for personalised colour.

Explore more

Discover more Crazy Color and creative-colour essentials across our shop by brand pages, or browse the rest of our hair and beauty products to round out your kit.

Free UK delivery on all orders.

A highly concentrated pigment: it will stain skin, hands, towels, clothing and surfaces, so wear gloves and use with care. We'd recommend a patch test before use on hair. Avoid contact with the eyes, and rinse immediately if contact occurs. Keep out of reach of children.