Color Wow Hooked 100% Clean Curl Shampoo With Root-Locking Technology 295ml

• Proprietary Procapil blend anchors strands at the root to reduce shedding and breakage
• Leaves curls film-free for optimal absorption of leave-in hydrators and stylers
• Sulphate-free, residue-free formula for optimum scalp and hair conditions
• Ideal for curly and coily hair types 3a through to 4b
• 295ml everyday size for regular curl cleansing

Sulphate-Free Curl Shampoo That Anchors Strands and Leaves Curls Film-Free

Color Wow Hooked is a unique sulphate-free shampoo with root-locking technology designed to address two of the most important but often overlooked aspects of curly hair cleansing — reducing root shedding and creating a completely film-free surface that allows leave-in hydrators and moisturising stylers to work at maximum effectiveness. Ideal for curly and coily hair from type 3a through to 4b, it leaves no residue for optimum scalp and hair conditions and bouncier, weightless curls. At 295ml it is a practical everyday size for regular wash day use. Find it alongside other shampoos in our full range.

Procapil Blend for Root Anchoring and Reduced Shedding

The proprietary Procapil blend in the Hooked formula is a clinically developed active ingredient complex that works to anchor strands at the root — helping to prevent the excessive shedding and breakage from styling stressors that curly hair is particularly prone to. Braids, weaves and extensions all place significant mechanical stress on the root, and a shampoo that actively strengthens the root connection rather than simply cleansing the shaft addresses one of the most common and frustrating concerns for curly and coily hair types at source.

Film-Free Surface for Maximum Product Absorption

The residue-free formula leaves the curl surface completely film-free after cleansing — ensuring that every leave-in conditioner, hydrator and moisturising styler applied afterwards can penetrate and absorb as effectively as possible. Many shampoos leave a residue on the hair that creates a barrier between the curl and the products applied post-wash. By eliminating that barrier entirely, Hooked ensures the full curl care routine performs at its absolute best from the very first step.

How to Use Color Wow Hooked Curl Shampoo

Apply to wet hair and work into a lather from roots to ends, paying particular attention to the scalp. Rinse thoroughly and follow with a curl-specific conditioner and leave-in hydrator for maximum bounce, definition and moisture retention.

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