Color Wow Flo-Etry Vital Natural Serum 295ml

Color Wow is one of the most innovative professional haircare brands available right now and a brand we genuinely love stocking at Revive Hair Artists in Codsall. Founded by hair industry veterans who were frustrated with silicone-heavy products that just coated the hair without actually improving it, Color Wow was built on a completely different philosophy. Every product in the range is silicone-free, which means the results you get are real improvements to the hair rather than a temporary illusion created by heavy coating agents.

The brand shot to global fame largely through the Dream Coat Supernatural Spray, which became one of the most talked-about professional haircare products in the world almost overnight. But the range goes far beyond just one hero product, covering colour protection, frizz control, volume, conditioning treatments and styling, all formulated to the same high silicone-free standard.