Celeb Luxury Viral Shampoo Colorwash Vegan Shampoo - Silver - 244ml

Celeb Luxury Viral Colorwash Silver is a vegan colour depositing shampoo that lets you create, refresh and maintain cool silver tones every time you wash. It deposits a hit of violet-grey pigment in a single shampoo, so you can neutralise unwanted yellow and brassy tones, deepen existing silver or grey hair, and keep your colour looking icy and salon-fresh between appointments. We ship this free across the UK from our salon in Codsall.

What makes this colour depositing shampoo different from a traditional toner or standard silver shampoo is the strength of the deposit. Where most silver shampoos only nudge the tone slightly cooler, the Viral formula actually lays down pigment in a single wash, so you've got proper control over how silver you want the finish to be. You shampoo, you leave it on, you rinse, that's it. The longer you leave it on, the more intense the result.

Celeb Luxury have built their Bond Rebuilder technology into the formula, which works to strengthen hair by up to 3x by repairing and regenerating the bonds that get knocked about during lightening and colouring. That's a big deal for anyone wearing silver or grey, because the heavy pre-lightening needed to lift hair to a clean canvas can leave strands feeling fragile. Using a colour depositing shampoo that also looks after the integrity of the hair means you're refreshing your tone and reinforcing your strands at the same time.

The formula is 100% vegan and cruelty-free, crafted with plant-based ingredients including palm, coconut and sugar. There's no ammonia, no peroxide and no PPDs, so it sits comfortably alongside the rest of your haircare routine without the harshness of traditional colour.

Who it's for

Silver works best on hair that's been pre-lightened to a level 10 (palest yellow) or pre-toned to a clean white-blonde base for the truest icy silver result. It's also brilliant for blending and brightening natural grey or white hair, neutralising yellow undertones on platinum blondes, and cooling down highlights that have gone warm between salon visits. We use Celeb Luxury at Revive Hair Artists in Codsall and rate the Viral range for clients who want a proper salon-strength silver without booking in for a full toner refresh.

How to use

Apply to wet hair, lather thoroughly and leave on for 3 to 15 minutes depending on how intense you want the deposit. Rinse until the water runs clear. Use gloves if you'd rather not stain your hands. Follow with a colour-safe conditioner or the matching Celeb Luxury Viral Colorditioner to lock the tone in.

Size: 244ml