Celeb Luxury Viral Shampoo Colorwash Vegan Shampoo - Pastel Rose Gold - 244ml

Celeb Luxury Viral Colorwash Pastel Rose Gold is a vegan colour depositing shampoo that lets you create, refresh and maintain soft rose gold tones every time you wash. It's part of the Viral Pastel range, which deposits a gentler wash of pigment than the Extreme line, so you can layer a delicate pinky-peach over pre-lightened hair, or top up faded pastel tones to keep your colour looking dreamy between salon visits. We ship this free across the UK from our salon in Codsall.

What makes this colour depositing shampoo different from a traditional toner or semi-permanent dye is how easy it is to slot into your existing routine. You shampoo, you leave it on, you rinse, that's it. No mixing, no developer, no gloves required. The longer you leave it on, the more intense the result, so you've got full control over how soft or saturated you want the finish to be.

Celeb Luxury have built their Bond Rebuilder technology into the formula, which works to strengthen hair by up to 3x by repairing and regenerating the bonds that get knocked about during lightening and colouring. That's a big deal for anyone wearing pastel colour, because the heavy pre-lightening needed to achieve a true rose gold base can leave hair feeling fragile. Using a colour depositing shampoo that also looks after the integrity of the hair means you're refreshing your tone and reinforcing your strands at the same time.

The formula is 100% vegan and cruelty-free, crafted with plant-based ingredients including palm, coconut and sugar. There's no ammonia, no peroxide and no PPDs, so it sits comfortably alongside the rest of your haircare routine without the harshness of traditional colour.

Who it's for

Pastel shades need a very pale canvas to show up properly, so this works best on hair that's been pre-lightened to a level 10 (palest yellow) or pre-toned to a clean white-blonde base. Rose gold is one of the most flattering pastel shades going, working beautifully over light blondes for a soft pinky-peach finish, refreshing existing rose gold tones, or warming up cool-toned blondes who want a touch more glow. We use Celeb Luxury at Revive Hair Artists in Codsall and rate the Viral range for clients who want salon-fresh fashion colour without the upkeep of frequent appointments.

How to use

Apply to wet hair, lather thoroughly and leave on for 3 to 15 minutes depending on how intense you want the deposit. Rinse until the water runs clear. Use gloves if you'd rather not stain your hands. Follow with a colour-safe conditioner or the matching Celeb Luxury Viral Colorditioner to lock the tone in.

Size: 244ml