BLEACH LONDON Purple Reincarnation Mask 200ml

Why you'll love it

• Nourishing purple toning mask for blonde and lightened hair
• Purple pigments neutralise brassy yellow tones
• Brightens and strengthens the hair
• Tones and deeply conditions in one step
• Ideal for keeping blonde cool, bright and healthy

Tone and treat your blonde in one go. Bleach London Purple Reincarnation Mask 200ml is a nourishing purple toning mask that brightens and strengthens the hair while neutralising unwanted brassy tones. It's the perfect two-in-one for blonde, bleached and highlighted hair: it tones away yellow warmth while deeply conditioning, so your hair is left cooler, brighter, stronger and beautifully soft.

The purple pigments do the toning, cancelling out the brassy yellow tones that creep into blonde and lightened hair to keep your colour cool and clean. At the same time, the nourishing mask formula brightens and strengthens the hair, giving it a deep conditioning treat rather than just a tone-up. So instead of choosing between toning and conditioning, you get both in a single step, which is exactly what bleached and lightened hair (often dry and fragile) needs.

What it does for blonde hair

Blonde, bleached and highlighted hair turns brassy and yellow over time, and it's often dry and fragile from lightening too. This mask tackles both: the purple pigments neutralise the warm tones (purple sits opposite yellow on the colour wheel, which is exactly why it cancels out brassiness), while the nourishing, strengthening formula conditions and brightens the hair. Used regularly in place of your conditioner, it keeps blonde hair cool, bright, strong and healthy-looking.

How to use it

After shampooing, apply the Bleach London Purple Reincarnation Mask through damp hair, working from mid-lengths to ends. Leave it on for a few minutes to let the purple pigments tone and the mask nourish, leaving it longer for more intense toning and rinsing sooner for a subtler result, then rinse thoroughly. For the rest of your blonde-care essentials, browse our professional shampoo collection.

Who it's for

This one's for anyone with blonde, bleached or highlighted hair who wants to banish brassiness while deeply conditioning and strengthening at the same time. We've been perfecting blonde and toning for clients in Codsall for years, so we know how quickly brassiness creeps in, and a purple toning mask like this is one of the easiest ways to keep your blonde cool, bright and healthy between salon visits.

Build your blonde care routine

For the best results, pair this mask with a matching toning shampoo and the rest of your blonde-care essentials. Have a browse through our full range of professional haircare products to complete your routine, or explore all the professional names we stock over on our shop by brand page.

Add the Bleach London Purple Reincarnation Mask to your routine and keep your blonde cool, bright and beautifully conditioned. Free UK delivery on all orders.