Why you'll love it
- A blue/violet toning shampoo that neutralises unwanted orange tones
- Brightens and cools natural blonde, pre-lightened or grey hair
- Removes warmth from darker bases too
- Salon-quality ASP System Blonde toning
- A generous 1 litre size
Cool, bright, brass-free blonde. ASP System Blonde Anti-Orange Shampoo uses blue/violet toning pigments to neutralise unwanted orange tones, brightening natural blonde, pre-lightened or grey hair and cooling down darker bases.
What it does for your hair
Lightened and mid-blonde hair pulls orange as it fades, and blue (opposite orange on the colour wheel) neutralises it. This shampoo deposits toning pigment to cancel that warmth for a cooler, cleaner, brighter result. Being pigmented, start gently and build up on very pale or porous hair to avoid over-toning.
How to use it
Apply to wet hair, work through, leave a moment to tone (less on pale/porous hair), then rinse. Follow with a colour-safe conditioner. Wear gloves if prone to staining.
Who it's for
This one's for anyone with blonde, pre-lightened or grey hair fighting orange tones. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and consistent toning is the key to cool, bright blonde.
Build your routine
Cool blonde stays fresh with colour-safe care and gentle toning. Find a suitable wash in our shampoo collection, explore more across our hair products, or browse our shop by brand pages for your favourites.
Free UK delivery on all orders.
This is a pigmented toning shampoo and can stain skin, hands, towels and surfaces, so wear gloves and rinse thoroughly. Avoid contact with the eyes.
The majority of our orders are sent using Royal Mail on a signed for service. Higher ticket items may be dispatched using DPD.
- Returns accepted for 30 days
- Free return shipping
- No restocking fee
- No final sale items
