ASP Elixir Permanent Hair Colour 7.3

Affinage Salon Professional, better known in the industry as ASP, is a British professional haircare brand that's been a mainstay in UK salons for decades. Built by hairdressers for hairdressers, the range spans permanent colour, high-lift tints, toners, lighteners, and a proper wardrobe of styling and finishing products. You'll spot Affinage backstage at fashion shows, in session kits, and on the shelves of serious independent salons up and down the country, which is exactly why we stock it here at Revive.

The Infiniti colour collection is where ASP really earns its reputation. The permanent range delivers rich, long-wearing tones with dependable grey coverage, while Infiniti Extreme high-lift tints let colourists go lighter in a single step without reaching for bleach. Mode toners cover the full spectrum from brass-busting icy blondes to warm rose golds and soft beiges, and the SuperLift lighteners give clean, consistent lifts whether you're working foils, balayage, or freehand.

Beyond colour, the ASP styling range is built to perform under pressure. Salon-strength hairsprays, texturising dusts and waxes, heat protection, sculpting creams, and finishing polishes that session stylists genuinely rely on. The Bold & Bright collection throws in direct pigments for pastels and vivids when you fancy something playful, and there's a shampoo, conditioner, and treatment line-up to keep coloured hair looking fresh between appointments.

We use Affinage in the salon because it delivers professional results without the premium price tag of some of the bigger name brands. Every order is picked, packed, and dispatched from our Codsall hair salon by our own team, so you're buying from working colourists who actually use these products every day. If you need a hand with shade selection, developer ratios, or picking the right finisher for your hair type, just drop us a message and we'll point you the right way.

Free UK delivery on all orders.