Amika Normcore Signature Shampoo - 1 Litre

The Amika Normcore Signature Shampoo 1 Litre is the professional supply size of the gentle everyday shampoo that cleanses, hydrates and enhances shine without stripping the hair. Sulfate-free and antioxidant-rich, it's built for daily use on fine to medium hair — and safe for colour, Brazilian and keratin-treated hair too.

• Professional 1 litre sulfate-free shampoo for fine to medium hair (1-2c)
• Coconut acid creates a rich lather while conditioning as it cleanses
• Antioxidant-rich formula protects against environmental damage
• Safe for colour, Brazilian and keratin-treated hair
• Leaves hair soft, hydrated and visibly shiny after every wash

The everyday shampoo in your most practical size

The 1 litre delivers the same gentle but effective formula as the smaller sizes — just in a professional supply size that's ideal for salons or home users who use this as their daily shampoo. Coconut acid creates a luxurious lather while vitamins and antioxidants nourish the hair and protect it from environmental stressors. Because it's sulfate-free, it's genuinely suitable for daily use on fine or medium hair without risk of over-stripping.

How to use it

Apply to wet hair, massage into a rich lather, then rinse thoroughly. Follow with the Amika Normcore Conditioner for a complete daily routine. It also works well alongside other products from the colour-treated hair range if you're maintaining a colour. Find everything from the brand in the Amika collection.

Free delivery on all UK orders.