Amika is a Brooklyn born haircare brand that has won a huge following with its fun, colourful personality and seriously effective, feel good formulas. Bold packaging, gorgeous scents and a genuinely inclusive approach to all hair types have made it a favourite for anyone who wants their haircare to work hard and bring a bit of joy to the shelf.
The range is wonderfully comprehensive, with a dedicated collection for almost every need. The much loved Bust Your Brass line keeps blondes cool and bright, The Kure rebuilds and repairs damaged hair, Hydro Rush floods dry hair with moisture, and Soulfood is the cult nourishing mask that fans swear by. Beyond care you will find a brilliant line up of styling and finishing products, plus heat tools and the famous Sea salt spray for effortless texture. Many of the formulas are built around antioxidant rich sea buckthorn, and the whole range is vegan and cruelty free, free from the nasties and made with kinder ingredients.
What makes Amika stand out is that it never makes you choose between performance, ethics and enjoyment. The products deliver real results, the scents are addictive, the values are sound, and the whole thing feels a little brighter than your average haircare. For effective, playful, conscience friendly hair care, Amika is a brand that is easy to fall for.
Enjoy free UK delivery on every order.