Why you'll love it
- A purple toning shampoo for blonde, lightened and grey hair
- Neutralises brass and yellow tones for a cooler, brighter blonde
- Tones as it cleanses, for cool, bright blonde
- Vegan and cruelty-free
- Part of Amika's cult Bust Your Brass cool-blonde range
Bust the brass, keep the blonde. Amika Bust Your Brass Cool Blonde Shampoo - 60ml is a purple toning shampoo for blonde, lightened and grey hair, neutralising unwanted brass and yellow for a cooler, brighter, cleaner blonde. It tones as it cleanses. Vegan and cruelty-free.
What it does for your hair
Blonde and grey hair drifts warm and brassy, and purple pigment (opposite yellow/orange on the colour wheel) neutralises it. Bust Your Brass deposits that toning pigment to keep blonde cool, bright and clean, with every wash, while cleansing gently. Being pigmented, start gently and build up on very pale or porous hair to avoid over-toning.
How to use it
Apply to wet hair, work through, leave a moment to tone, then rinse. Follow with the conditioner. Use as needed to keep blonde cool. Wear gloves if prone to staining.
Who it's for
This one's for anyone with blonde, lightened or grey hair who wants to banish brass and keep their colour cool and bright. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and consistent purple toning is the key to cool, bright blonde.
Build your routine
Cool blonde stays fresh with colour-safe care and gentle purple/silver toning. Find a suitable wash in our shampoo collection, explore more across our hair products, or browse our shop by brand pages for your favourites.
Free UK delivery on all orders.
This is a pigmented toning product and can stain skin, hands, towels and surfaces, and may leave a tinted cast if over-used or left on too long, so wear gloves, avoid over-toning and rinse thoroughly. Avoid contact with the eyes.
water/aqua/eau, sodium c14-16 olefin sulfonate, cocamidopropyl betaine, glycerin, sodium methyl cocoyl taurate, disodium cocoamphodiacetate, peg-7 glyceryl cocoate, glyceryl stearate, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, persea gratissima (avocado/avocat) oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, lavandula angustifolia (lavender/lavande) flower extract, chamomilla recutita (matricaria/matricaire) flower extract, rosmarinus officinalis (rosemary/romarin) leaf extract, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, disodium edta, disodium peg-12 dimethicone sulfosuccinate, peg-55 propylene glycol oleate, peg-12 dimethicone, peg-150 distearate, peg-150 stearate, polyquaternium-10, polyquaternium-7, polysorbate 20, propylene glycol, polyethylene glycol, citric acid, dehydroacetic acid, benzyl alcohol, phenoxyethanol, potassium sorbate, sodium benzoate, benzoic acid, stearic acid, sodium chloride, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene, ext. violet 2 (ci 60730).
Amika is a Brooklyn born haircare brand that has won a huge following with its fun, colourful personality and seriously effective, feel good formulas. Bold packaging, gorgeous scents and a genuinely inclusive approach to all hair types have made it a favourite for anyone who wants their haircare to work hard and bring a bit of joy to the shelf.
The range is wonderfully comprehensive, with a dedicated collection for almost every need. The much loved Bust Your Brass line keeps blondes cool and bright, The Kure rebuilds and repairs damaged hair, Hydro Rush floods dry hair with moisture, and Soulfood is the cult nourishing mask that fans swear by. Beyond care you will find a brilliant line up of styling and finishing products, plus heat tools and the famous Sea salt spray for effortless texture. Many of the formulas are built around antioxidant rich sea buckthorn, and the whole range is vegan and cruelty free, free from the nasties and made with kinder ingredients.
What makes Amika stand out is that it never makes you choose between performance, ethics and enjoyment. The products deliver real results, the scents are addictive, the values are sound, and the whole thing feels a little brighter than your average haircare. For effective, playful, conscience friendly hair care, Amika is a brand that is easy to fall for.
Enjoy free UK delivery on every order.
Orders are usually shipped within 24 hours however special order items may take up to 36 hours to ship.
The majority of our orders are sent using Royal Mail on a signed for service. Higher ticket items may be dispatched using DPD.
- Returns accepted for 30 days
- Free return shipping
- No restocking fee
- No final sale items
