Alfa Italia Forza Pro Hair Dryer 2300w

The Alfa Italia Forza Pro Hair Dryer 2300W is a professional-grade hairdryer that cuts drying time by up to 70% through tourmaline-infused ceramic components that emit far-infrared heat, penetrating the hair cortex from the inside out rather than just heating the surface. Ultralight at 570g with a powerful AC motor, it includes a pro diffuser and two concentrator nozzles — and it's backed by a 1-year warranty for professional and home use.

• 2300W professional AC motor for powerful, fast drying — cuts drying time by up to 70%
• Tourmaline-infused ceramic far-infrared heat for even, inside-out drying
• Ultralight at 570g — comfortable for extended professional use
• 2 speed settings, 3 heat settings and cool shot button
• Includes pro diffuser, 2 concentrator nozzles and 3m heat-proof cord with hanging hook

What does far-infrared heat do differently?

Conventional hairdryers heat hair from the outside in — which can overdry the surface before the moisture inside the hair shaft has fully evaporated. Far-infrared heat penetrates the hair cortex directly, heating the hair from the inside out for more even, efficient drying that reduces the risk of heat damage. The tourmaline component generates negative ions that help seal the cuticle as the hair dries, which is what delivers the frizz-free, smooth finish that makes infrared dryers noticeably different from standard professional dryers.

What's included?

The Forza Pro comes with a professional diffuser ideal for enhancing curly and wavy hair with defined, frizz-free results, two air concentrator nozzles for directional blowdrying, and a 3m heat-proof fabric cord with a hanging hook for easy storage. The 1-year warranty covers both professional and home use. Find the full range of professional hairdryers and styling tools on site.

Free delivery on all UK orders.