Alfa Italia Aurora Digital Pro Ionic Smart Hairdryer

The Alfa Italia Aurora Digital Pro Ionic Smart Hairdryer is a new generation of professional dryer — lightweight at just 297g, blissfully quiet at 87db and powered by a 1200W brushless digital motor that dries hair up to 6x faster than conventional dryers. It includes the Sfera smart air styler attachment with Coanda technology for voluminous curls styled purely by air, alongside two concentrators and a pro diffuser. A complete professional drying and styling system in one box.

• 1200W brushless digital motor running up to 110,000rpm — dries hair up to 6x faster
• Continuously emits 50 million anions to seal the cuticle and eliminate frizz and flyaways
• Ultra-lightweight at just 297g — over 20% quieter than the average salon dryer at 87db
• Sfera smart air styler uses Coanda technology to curl hair with air alone
• Digital display, precise speed and heat settings, auto-clean function and 3m heat-proof cable

What is Coanda technology?

The Sfera attachment uses Coanda technology — an aerodynamic phenomenon where moving air naturally adheres to a curved surface and wraps around it. Applied to hair drying, this means the air flow gently wraps sections of hair around the barrel and dries and styles them simultaneously, creating voluminous curls without heat tongs or manual rolling. The Sfera comes with two curl attachments for curling in both directions, allowing you to create a natural, face-framing finish on straight or wavy hair without heat damage.

How does the Aurora's ionic technology work?

The Aurora continuously emits 50 million anions — negative ions that break up water molecules in the hair and allow them to evaporate more quickly and evenly. This reduces drying time without requiring excessive heat, while simultaneously sealing the hair cuticle for a smooth, frizz-free result. It uses half the energy of a typical 2400W dryer, making it better for the planet and more cost-effective to run. Find the full range of professional hairdryers and styling tools on site.

Free delivery on all UK orders.