Alfa Italia Aurora Digital Pro Ionic Smart Hairdryer

blow like a pro with aurora
A new dawn of innovative hair dryer tech is here. Lightweight, extremely powerful and
blissfully quiet, aurora gives you a sleek, super-fast blow dry without compromising hair health.

Now includes the ‘sfera’ smart air styler attachment for aurora pro ionic smart dryer
Using innovative Titanium ‘Coanda Technology’, a mesmerising aerodynamic phenomenon, sfera smart air styler gently wraps the hair around the barrel to dry and style simultaneously, meaning healthy hair, styled purely by air.

Use with aurora pro ionic smart dryer to create hassle-free, voluminous curls in seconds.

Includes two curler attachments to curl your locks in both directions for a flattering, face-framing finish on straight or wavy hair.

advanced ionic technology
aurora continuously emits 50 million anions, reducing drying time without excessive heat damage, by breaking up water molecules to dry hair faster than traditional dryers.
These anions also seal the cuticle to cut down on frizz and flyaways for a super-smooth look.

digital smart motor power
aurora’s 1200w brushless digital motor delivers high velocity airflow, drying hair up to 6 x faster than conventional dryers*, running at up to 110,000rpm. aurora is efficient too, using half as much energy as a typical 2400w dryer, better for the planet and cost effective.

precise control
Set the heat and speed for your individual hair type and styling needs with digitally
controlled precise speed and heat settings.

digital display
See your current speed and heat setting on the crystal clear built-in digital display.

a blissfully quiet experience
aurora is like an electric car with all the power, refinement and luxury yet is so peaceful and quiet, it must be heard to be believed. Putting out just 87db at full speed, aurora is over 20% quieter than the average salon hairdryer.

it’s blow drying... not arm day
aurora is nearly half the weight of the average professional hairdryer, weighing in at just 297g! Save your workouts for the gym.

magnetic attachments
aurora features easy fit, heat shield magnetic attachments, including 2 air concentrators and pro diffuser for all your styling needs.

easy clean function
aurora features an auto-clean function for cleaning its inner components. Activate with the dryer plugged in and powered off by pressing and holding the cool shot button for 3 seconds.

The cycle lasts 8 seconds and should be supplemented by manually brushing away any stubborn debris that remains with the brush that’s inside your aurora dryer box. This will prolong the life of your aurora dryer. Tip: for optimum performance, clean your aurora dryer once a week.

aurora at a glance:
• Reduce your drying time
• Digital smart control
• Digital display
• Dries hair smoother, eliminating flyaways and frizz
• Lightweight
• Blissfully quiet
• Easy-fit magnetic attachments
• 3m heat proof pro cable