Joico Defy Damage KBond20 Power Masque 250ml

Professional Bond-Building Masque That Makes Hair 5x Stronger in One Use

Joico Defy Damage KBond20 Power Masque is a professional-strength bond-building treatment that delivers a serious and immediate improvement to damaged hair. Powered by Joico's advanced KBOND20 technology, it rebuilds the internal structure of the hair from the inside out, making hair up to 5 times stronger after just a single treatment. Whether your hair has been weakened by bleaching, chemical services, heat styling or general damage, this masque is designed to tackle the root cause rather than simply masking the problem. Colour-safe, suitable for all hair types and PETA-approved cruelty-free, it is a treatment that does a lot without compromise. This 250ml size suits regular at-home use or salon treatment services.

What Is KBOND20 Technology and How Does It Work?

KBOND20 is Joico's advanced bond-building technology, designed to penetrate deep into the hair structure and rebuild the internal bonds that damage breaks down over time. Hair bonds are what give the hair its strength, elasticity and resilience — when they are compromised through chemical or physical damage, the hair becomes weak, porous and prone to breakage. By actively rebuilding those bonds from within rather than coating the outside of the strand, KBOND20 delivers a genuine structural improvement that you can feel immediately and that continues to benefit the hair with regular use.

Hydration, Detangling and pH Balance Restored

Beyond the bond-building, the Power Masque delivers rich moisture and instant detangling that makes damaged hair far easier and more comfortable to manage after every treatment. It also helps normalise the hair's pH balance — an often overlooked but important factor in keeping colour-treated and chemically processed hair in good condition. A balanced pH means the cuticle lies flat, which improves both the appearance of shine and the longevity of colour.

How to Use Joico Defy Damage KBond20 Power Masque

After cleansing with Joico Defy Damage Protective Shampoo, apply the masque to damp hair and leave for two to five minutes before rinsing thoroughly. Use one to two times per week or as needed for ongoing bond repair and maintenance. For a complete Defy Damage routine, pair with the Protective Conditioner, Sleepover Overnight Treatment and Protective Shield for all-round daily defence and repair.

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