Developer
Hair developer, also known as oxidant or peroxide, is an essential part of any professional colour service. It works by opening the hair cuticle and activating the colour pigments in permanent and demi-permanent hair colour, allowing them to penetrate the cortex and deposit lasting colour. Choosing the right volume developer for the service you are performing is one of the most important decisions in professional colouring and getting it wrong can result in poor colour results or unnecessary damage to the hair.
We stock 79 professional hair developers here at Revive Hair Artists in Codsall from brands including XP, S-PRO, Wella Professionals, Redken, Schwarzkopf Professional, L'Oreal Professionnel, Matrix, Goldwell, Osmo and more. We stock cream developers in 10 vol, 20 vol, 30 vol and 40 vol, as well as specialist developers for specific colour systems including Redken Shades EQ and Joico.
Which developer volume should I use?
Developer volume refers to the percentage of hydrogen peroxide in the solution. The most commonly used volumes in professional colouring are as follows. 10 vol (3%) is the gentlest option and is used for depositing colour with no lift, for toning, for grey blending and for demi-permanent colour services. 20 vol (6%) gives up to one level of lift and is the most commonly used developer for full colour services including grey coverage. 30 vol (9%) gives up to two levels of lift and is used when you need to lighten and colour in the same service on darker hair. 40 vol (12%) gives the maximum lift and is used for high-lift colour services, though it should only ever be used by trained professionals as it carries the highest risk of scalp irritation and hair damage.
XP developer
The XP Cream Developer is one of our best-selling developers and excellent value for money. It is a professional cream formula available in 10 vol, 20 vol, 30 vol and 40 vol and works with a wide range of professional colour brands. The cream consistency makes it easy to mix and apply without dripping, which is particularly useful when working on clients in the salon.
S-PRO developer
The S-PRO Creme Peroxide is another brilliant professional cream developer available in multiple volumes. S-PRO is a trusted professional brand used widely in UK salons and the cream peroxide is a reliable everyday developer for all professional colour services. Available in 6%, 9% and 12% concentrations.
Specialist developers
Some colour systems require a dedicated developer for the best results. The Redken Shades EQ Developer Processing Solution is specifically formulated for use with the Redken Shades EQ demi-permanent gloss system and should always be used with Shades EQ colour rather than a standard peroxide. Using the wrong developer with a specialist colour system can give unpredictable results and affect the longevity of the colour.
Developer volumes at a glance
10 vol (3%) is for toning, demi-permanent colour and grey blending. 20 vol (6%) is for full coverage, standard colour services and one level of lift. 30 vol (9%) is for two levels of lift combined with colour. 40 vol (12%) is for high-lift colour services on uncoloured hair only. If you are unsure which volume to use for a specific service, always refer to the colour brand's technical guidelines or feel free to get in touch with us at the salon in Codsall for advice.
Free UK delivery on all orders from Revive Hair Artists in Codsall.







