Demi Permanent Hair Dye

Welcome to our Demi-Permanent Hair Dye collection, home to gentle, ammonia-conscious colour that adds tone, richness and shine without the commitment of permanent dye. Demi-permanent colour is a favourite in salons for a reason: it deposits colour, blends greys, refreshes faded ends and adds gorgeous glossy tone, then fades softly over time with no harsh regrowth line. Whether you're a colourist or colouring at home, this is where you'll find the professional demi-permanent shades we stock.

We've spent years helping clients in Codsall look and feel their best, and demi-permanent colour is one of the most useful tools on the colour bar. It's the go-to for toning, glossing, refreshing and gently blending, so we stock a broad range of professional shades to cover every result.

What is demi-permanent hair colour?

Demi-permanent colour sits between semi and permanent. It contains no ammonia (or very little) and is mixed with a low-strength developer, so it deposits colour and tone into the hair without lifting or lightening it. That makes it brilliant for enriching your natural or existing colour, adding shine and depth, toning down brassiness, refreshing mid-lengths and ends, and softly blending the first signs of grey. Because it fades gradually and gently, there's no obvious regrowth line, so it's a lovely, low-commitment way to play with tone. It typically lasts around 20 to 24 washes, depending on the shade and your hair.

Demi-permanent vs semi and permanent

If you want colour that washes out faster and needs no developer, look at our semi-permanent hair colour. If you're after full grey coverage or a lasting colour change, our permanent hair colour range is the one. Demi sits beautifully in the middle: more staying power and tonal richness than semi, gentler and more forgiving than permanent. Browse everything together in our full hair colour collection.

Don't forget your developer

Most demi-permanent colours need mixing with a low-volume developer to work, so make sure you've got the right one. Browse our developer range and match the volume to your chosen colour's instructions. For toning and glossing services, you may also want to explore our hair toners.

Keep your colour looking fresh

Colour lasts longer and looks better with the right aftercare. Support demi-permanent colour at home with a colour-protecting shampoo and conditioner. If you've gone cooler or blonder, our purple shampoo and shampoo for blonde hair help keep tone fresh and brassiness at bay between colours.

Who it's for

This collection is for professional colourists, mobile stylists and confident home colourists who want gentle, glossy, tonal colour, ideal for refreshing, toning, glossing and softly blending grey. As a working salon, we know exactly where demi-permanent colour shines, so we stock a good professional range. If you're unsure which type of colour or developer you need, that's exactly the kind of thing we're happy to help with. To keep browsing, see everything on our shop by brand page, or explore all our hair and beauty products.

Free UK delivery on all orders.

Always carry out a skin allergy/sensitivity test before every colour application, and follow the manufacturer's instructions and mixing ratios.