Yellow Professional Silver Pure Purple 100ml

Why you'll love it

• Ultra-concentrated violet/ash pigment booster for cool blondes and grey hair
• Neutralises unwanted orange and yellow tones
• Powered by a bond complex and açaí
• Mix into purple shampoo and conditioner to supercharge your anti-yellow routine
• Can also enrich Yellow Professional technical and care services

Supercharge your cool blonde. Yellow Professional Silver Pure Purple 100ml is an ultra-concentrated violet/ash pigment booster designed for cool blondes, white and grey hair, neutralising the orange and yellow tones that keep cool colours from looking their best. Powered by a bond complex and açaí, it's the concentrated pigment shot that takes your anti-yellow routine to the next level, for ultra-natural, beautifully cool, clean blonde, white or grey.

The clever part is how you use it: rather than being a standalone product, it's a concentrated booster you add to your Purple Shampoo and Purple Conditioner to intensify their toning effect, perfect when you want a stronger, cooler result than the shampoo and conditioner give on their own. It can also be mixed into Yellow Professional technical or care services to enrich them, making it a versatile, customisable toning tool. With its bond complex and açaí, it looks after the hair while it tones.

What it does for cool blonde, white and grey hair

Cool blonde, white and grey hair shows every bit of unwanted warmth, and orange or yellow tones quickly dull that clean, cool look. This concentrated violet/ash booster cancels out those warm tones (violet sits opposite yellow on the colour wheel, which is exactly why it neutralises them), and because it's ultra-concentrated, adding it to your purple shampoo and conditioner gives a noticeably stronger, cooler result. It's the ideal way to dial up your toning exactly as much as your hair needs.

How to use it

Add a small amount of the booster to your Purple Shampoo or Purple Conditioner, mixing to combine, then apply as usual, the more you add, the more intense the toning. Start with a little and build up to reach your desired coolness, and leave on a little longer for stronger results. It can also be mixed into Yellow Professional technical or care services. As with any concentrated pigment, wearing gloves and doing a strand test first is wise. For the rest of your blonde-care essentials, browse our professional shampoo collection.

Who it's for

This one's for anyone with cool blonde, white or grey hair who wants to supercharge their anti-yellow toning routine for an ultra-natural, cool, clean result, and for stylists wanting to enrich their toning services. We've been perfecting blonde, grey and toning for clients in Codsall for years, so we know how quickly warmth creeps into cool colours, and a concentrated pigment booster like this is one of the most effective ways to keep cool blonde, white and grey looking crisp and clean.

Build your blonde care routine

For the best results, use this booster alongside your purple shampoo and conditioner and the rest of your blonde-care essentials. Have a browse through our full range of professional haircare products to complete your routine, or explore all the professional names we stock over on our shop by brand page.

Add Yellow Professional Silver Pure Purple to your routine to supercharge your toning and keep cool blonde, white or grey crisp and clean. Free UK delivery on all orders.