The Joico Color Intensity Care Butter in Blue 177ml is a deeply moisturising colour treatment that infuses hair with rich, vivid blue pigment while smoothing damaged cuticles and reducing breakage by 44%. It lasts up to 10 shampoos — giving you a bold, glossy blue result without any long-term commitment. Perfect for refreshing existing blue shades or adding a striking cool tone to blonde or pre-lightened hair.
- Rich vivid blue colour treatment with deep moisturising benefits
- Reduces breakage by 44% while smoothing damaged cuticles
- Lasts up to 10 shampoos — no long-term commitment
- Ideal for refreshing Mermaid Blue and Cobalt Blue Color Intensity shades
- Perfect for blonde or pre-lightened hair wanting a temporary blue boost
What is the Joico Color Intensity Care Butter?
It's a colour-depositing treatment that sits in the gap between a standard hair mask and a semi-permanent colour — deeply conditioning the hair while depositing the same rich pigments from the Joico Color Intensity line. Because it lasts up to 10 washes, it's ideal for anyone who wants to maintain their vivid blue between colour services, or for blonde or pre-lightened clients who want to experiment with a bold shade without the commitment of a full colour application. The blue pigment range covers cool ocean shades, so it works across both deeper Cobalt Blue and softer Mermaid Blue results.
How do you use it?
Apply to clean, damp hair, work through evenly from roots to ends and leave for three to five minutes before rinsing thoroughly. The longer you leave it, the more intense the result. Use regularly to maintain vibrancy between colour services. Find the full range of Joico Color Intensity products and complete selection of vivid hair colour treatments on site.
Free delivery on all UK orders.
The majority of our orders are sent using Royal Mail on a signed for service. Higher ticket items may be dispatched using DPD.
- Returns accepted for 30 days
- Free return shipping
- No restocking fee
- No final sale items