INNOluxe Platinum Mask Blue 100ml

• Blue toning mask formulated for dark hair, 100ml
• Helps neutralise orange and deep yellow tones
• Leaves hair feeling soft, supple and conditioned
• Infused with argan oil for a luxurious sheen

INNOluxe Platinum Mask Blue is made specifically for darker hair that's picking up unwanted warmth. Blue pigment sits opposite orange on the colour wheel, which is why it's the right choice for knocking back the orange and deep yellow tones that show up in lifted brunettes, where a purple mask simply isn't strong enough. As it tones, it conditions, leaving hair feeling soft, supple and beautifully smooth, and the argan oil gives a lovely luxurious sheen. A gorgeous way to keep cool brunettes and bronde tones looking clean between salon visits.

Why you'll love it

• Blue pigment neutralises orange and deep yellow tones
• Formulated specifically for dark hair
• Conditions as it tones, leaving hair feeling soft and supple
• Infused with argan oil for a luxurious sheen
• Lovely for maintaining cool tones between appointments
• 100ml size

How to use

Apply to clean, damp hair and work through the lengths and ends, concentrating where the warmth is most noticeable. Leave for a few minutes, checking as you go, then rinse thoroughly. Start with a shorter development time the first time you use it and build up, as toning results vary depending on how light and porous the hair is. Wear gloves to avoid staining your hands.

Who it's for

This mask is for brunettes, brondes and anyone with darker lifted hair who wants to keep warmth at bay, and for stylists looking for a proper toning mask for dark tones. We've spent years helping clients in Codsall look and feel their best, and as a working salon, we know how often clients reach for a purple product when what their hair actually needs is blue, on dark hair, orange is the problem, and blue is the answer.

Explore more

Discover more in our colour depositing shampoo, hair conditioner and purple shampoo ranges, or see everything on our shop by brand page.

Free UK delivery on all orders.