Instantly erases yellow tones and damage from blonde hair, with Opti-PLEX™ technology for 95% stronger hair*.
Don’t choose between toning and repair! This dual-force purple shampoo contains our salon-strength violet micro-pigments that instantly knock out brassy tones, whilst the unique Opti-PlEX™ technology penetrates deep into the hair's core to reconstruct bonds after chemical, styling and environmental damage, as well as weightlessly smoothing the cuticle.
Hair is blonder, 95% stronger*, and 10x smoother with double the softness**.
Colour, styling, UV, pollution: what damage?! Developed with FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours.
Orders are usually shipped within 24 hours however special order items may take up to 36 hours to ship.
The majority of our orders are sent using Royal Mail on a signed for service. Higher ticket items may be dispatched using DPD.
The majority of our orders are sent using Royal Mail on a signed for service. Higher ticket items may be dispatched using DPD.
- Returns accepted for 30 days
- Free return shipping
- No restocking fee
- No final sale items