Danger Jones Semi Permanent Hair Colour 118ml - Exotica (Light Purple)

• Vibrant light purple semi-permanent colour lasting up to 25 washes
• No developer required — use straight from the tube
• Fades gradually into beautiful pastel versions of itself
• UV reactive — glows under black light
• Smooths cuticles, adds shine, conditions and prevents breakage

Vibrant Light Purple Semi-Permanent Colour That Fades Beautifully

Danger Jones Exotica is a vivid light purple semi-permanent hair colour that delivers bold, saturated results without any developer — straight from the tube and onto the hair. Lasting up to 25 washes on lighter tones, it is designed to fade gradually and gracefully into softer, pastel versions of itself rather than developing harsh regrowth lines or uneven colour. For anyone who loves the creative freedom of fashion colours without the commitment of a permanent result, Exotica is a genuinely exciting shade to work with. Find it alongside other professional colour and styling products in our full range.

No Developer, Creamy Consistency and Better Saturation

One of the most practical qualities of the Danger Jones range is its simplicity of application. No developer means no mixing, no timing anxiety and no risk of over-processing — just a creamy, easy-to-apply formula that goes directly onto the hair and delivers better saturation with less product than many competing semi-permanent colour brands. The creamy consistency makes it straightforward to apply evenly, blend across sections and melt seamlessly into adjacent colours for gradient and colour melt effects.

UV Reactive for Creative and Editorial Work

Exotica is one of four UV reactive shades in the Danger Jones range — meaning it glows under black light for a stunning effect that opens up creative possibilities well beyond the standard salon colour service. For editorial shoots, events, festivals or any occasion where hair needs to make a statement in UV or black light environments, a UV reactive semi-permanent colour that also looks beautiful in natural light is a genuinely versatile professional tool.

Conditions and Protects While It Colours

Beyond the colour performance, the Danger Jones formula actively benefits the hair during the colouring process. It helps smooth the hair cuticle, increases shine, adds moisture and helps prevent breakage — leaving hair in noticeably better condition after the colour service rather than dry and compromised. For pre-lightened or bleached hair that needs the most care, that conditioning action during colour application is a meaningful practical benefit. For maximum vibrancy, pre-lighten the hair before applying Exotica.

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