Wella Professionals EIMI Flowing Form Anti Frizz Hair Balm 100ml

• Reduces frizz and delivers luxurious smoothness with natural movement
• Flexible hold level 2 for controlled yet free-moving styles
• Protects against heat and dehydration during blow-drying and hot tool use
• Smoothing balm texture that distributes evenly through the hair
• Professional 100ml size for salon or everyday home use

Anti-Frizz Smoothing Balm That Reduces Frizz and Protects Against Heat Dehydration

Wella Professionals EIMI Flowing Form is a professional smoothing balm designed to reduce frizz and deliver luxurious smoothness with natural movement and flexible hold. With a hold level of 2, it provides enough control to keep frizz-prone styles smooth and polished without any stiffness or restriction — leaving hair free-moving and naturally beautiful rather than set in place. The built-in heat and dehydration protection makes it an excellent pre-styling balm for anyone who uses hot tools or blow-dries regularly. At 100ml it is a practical everyday size. Find it alongside other styling products in our full range.

Flexible Hold and Anti-Frizz Performance for Natural, Smooth Styles

The flexible level 2 hold of the EIMI Flowing Form Balm is specifically calibrated for styles that need frizz control and smoothness without any rigidity — allowing natural movement and flexibility while keeping the hair smooth and polished. For frizz-prone hair that needs to look controlled but feel natural and touchable, a flexible hold balm is a more appropriate choice than a heavier hold product that would restrict the natural movement that makes a smooth style genuinely beautiful.

How to Use Wella EIMI Flowing Form Anti-Frizz Balm

Apply a small amount to damp hair and work evenly through from mid-lengths to ends before blow-drying or using hot tools. The heat protection activates during styling to guard against dehydration and frizz, while the smoothing balm ingredients deliver their anti-frizz and nourishing benefits throughout the drying process for a smooth, polished and naturally moving finish.

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