Amika Fade Block Pre Shampoo Colour Seal 200Ml

• Pre-shampoo treatment that seals the cuticle and locks in colour before washing
• Balances hair's pH to minimise colour fade during shampooing
• Protects against hard water, saltwater and chlorine
• UV filters defend against sun damage and colour dullness
• Suitable for all colour-treated hair types

Pre-Shampoo Treatment That Locks In Colour Before Every Wash

Amika Fade Block Pre-Shampoo Colour Seal is an innovative pre-shampoo treatment that tackles colour fade at the most vulnerable point in any haircare routine — the wash itself. Applied to damp hair before shampooing, it seals the cuticle and balances the hair's pH to minimise the colour loss that occurs every time colour-treated hair is washed. For anyone who invests in regular colour appointments and wants to protect that investment at home, this is the kind of proactive colour care that makes a genuine difference to how long the colour stays vibrant and salon-fresh between visits.

Protection Against Hard Water, Chlorine and Saltwater

Beyond wash-related fading, the Fade Block also defends against three of the most damaging environmental colour-strippers — hard water mineral deposits, chlorine from swimming pools and saltwater from the sea. All three can strip colour and weaken the hair structure over time, often without the damage being immediately obvious. By applying the Fade Block before shampooing, you create a protective barrier that shields the hair from these stressors before they have a chance to penetrate the cuticle and cause damage. For anyone who swims regularly or lives in a hard water area, this pre-shampoo step is particularly valuable for maintaining colour-treated hair in good condition.

UV Filters for Sun Protection and Colour Longevity

The UV filters in the formula add an extra layer of protection against the sun exposure that causes colour to dull and fade over time — a benefit that works throughout the day rather than just during the wash routine. Combined with the cuticle-sealing and pH-balancing action, the Fade Block delivers comprehensive colour protection from multiple angles in a single two-minute pre-shampoo step that slots seamlessly into any existing routine.

How to Use Amika Fade Block Pre-Shampoo Colour Seal

Apply to damp hair before shampooing, focusing on mid-lengths and ends where colour tends to fade fastest. Leave on for one to two minutes to allow the formula to seal the cuticle and balance the pH, then rinse thoroughly and follow with your usual shampoo and conditioner routine. Use before every wash for maximum colour protection and longevity.

Enjoy free UK delivery on all orders.