Moroccanoil Q&A: 100 Honest Answers From a UK Salon

May 19, 2026 Thomas Strangwood

Moroccanoil is one of the most asked-about brands in our shop. Customers have questions, the internet has a lot of conflicting answers, and the marketing makes some claims that need unpacking. We've pulled together every Moroccanoil question we get asked, plus a lot of the ones people are Googling, and answered them honestly here. Use the table of contents to jump to the section you need, or read through if you're trying to decide whether the range is right for you.

For context — we stock and retail Moroccanoil at our shop based in Codsall, Staffordshire. We don't use the brand in our hair salon (we use other professional brands for client services), but as professional hair care retailers we know the Moroccanoil range well and many of our customers buy it from us regularly. The answers below draw on product knowledge, ingredient analysis, and feedback from customers who use the range.

You can shop our full Moroccanoil collection with free UK delivery on all orders.

About the Brand

What is Moroccanoil?

Moroccanoil is a professional hair care brand founded in 2007, best known for its original Moroccanoil Treatment — an argan oil-based serum that helped popularise argan oil in mainstream hair care. The brand now produces a full range of shampoos, conditioners, treatments, styling products, and fragrances. You can shop our full Moroccanoil collection with free UK delivery.

Who owns Moroccanoil?

Moroccanoil was founded by Ofer Tal and Carmen Tal. As of 2026, the brand remains under private ownership, with no major corporate parent company. It has remained a relatively independent professional hair care brand compared to many in the category.

Is Moroccanoil Israeli?

Moroccanoil was founded by Israeli entrepreneurs and the company has Israeli origins, although the brand is marketed and sold globally. The "Moroccan" in the name refers to the argan oil used in the formulations, which is sourced from Morocco where argan trees grow.

Is Moroccanoil made in Israel?

The brand's origins are Israeli but manufacturing locations have varied over the years. Current product packaging will indicate the country of manufacture for the specific item you have.

Is Moroccanoil an Israeli company?

Yes, by founding origin. The company was started by Israeli founders Ofer and Carmen Tal in 2007.

Is Moroccanoil a good brand?

Honestly, yes. It is a brand we stock at our UK shop and a range we know well. The original Moroccanoil Treatment is a genuinely well-formulated product that delivers what it promises for most hair types. Customer feedback on the Hydrating range and Smoothing Mask is consistently positive. We'll go into specifics in the relevant sections below.

Is Moroccanoil a clean brand?

"Clean beauty" is not a regulated term, so there's no official answer. Moroccanoil products are free from parabens, phosphates, and sulphates in most of the shampoo line. They contain silicones and synthetic fragrance in many products. Whether you consider that "clean" depends on your definition.

Are Moroccanoil products good?

The range as a whole performs well based on customer feedback and ingredient quality. The Treatment, the Hydrating range, and the Smoothing Mask are particular standouts. A few of the styling products are less essential. We'd say it's a strong professional range with a few real heroes rather than a 100% hit rate.

Ingredients and Safety

Is Moroccanoil sulphate free?

The Moroccanoil shampoo range is sulphate-free, including the Hydrating Shampoo, Moisture Repair Shampoo, Smoothing Shampoo, Extra Volume Shampoo, and Clarifying Shampoo. This makes them suitable for colour-treated, chemically processed, and sensitive hair.

Is Moroccanoil sulfate free? (US spelling)

Yes — the Moroccanoil shampoo range is formulated without sulfates (SLS and SLES). This applies to all of the brand's shampoo formulations, making them suitable for colour-treated hair and people with sulfate sensitivities.

Is Moroccanoil shampoo sulfate free?

Yes. Every shampoo in the Moroccanoil range is free from sulfates. This is one of the reasons they're popular with people maintaining colour or curl patterns.

Are Moroccanoil products sulfate free?

The shampoos are sulfate-free across the range. Other product types (conditioners, treatments, styling) don't typically contain sulfates anyway as they're not cleansing products. So in practical terms, the Moroccanoil range is sulfate-free overall.

Is Moroccanoil hydrating shampoo sulfate free?

Yes. The Moroccanoil Hydrating Shampoo uses gentler surfactants in place of sulfates, which is part of what makes it suitable for daily use on colour-treated or dry hair.

Does Moroccanoil have sulfates?

No. The shampoo range is formulated without SLS or SLES sulfates. Some clarifying or volumising shampoos elsewhere in the market still contain sulfates, but Moroccanoil consistently formulates without them across the range.

Does Moroccanoil shampoo have sulfates?

No, the Moroccanoil shampoo line does not contain SLS or SLES sulfates.

Does Moroccanoil have silicone?

Yes, many Moroccanoil products contain silicones — including the original Moroccanoil Treatment, which gets a significant portion of its slip and shine from cyclomethicone and dimethicone alongside the argan oil. This is normal for professional hair products and not inherently a problem, but if you're following a curly girl method or strict silicone-free routine, you'll want to check individual product ingredient lists.

Does Moroccanoil shampoo have silicone?

Most Moroccanoil shampoos do contain some silicones for slip and conditioning. Specific formulations vary. If silicone-free is a hard requirement for you, check the individual product label.

Is Moroccanoil silicone free?

No. Most Moroccanoil products contain silicones. If you specifically want silicone-free professional hair care, brands like Maria Nila or Wunderbar Vegan are stronger options.

Does Moroccanoil have protein?

Some Moroccanoil products contain protein-derived ingredients (often labelled as hydrolysed silk, keratin, or wheat protein). The original Treatment is primarily oil-based without significant protein. If you're protein-sensitive, check individual product labels.

Does Moroccanoil test on animals?

Moroccanoil states that they do not test their products on animals. The brand sells in markets where animal testing is required by law (such as mainland China in the past), so the cruelty-free certification status has been debated. Check current PETA or Leaping Bunny status for the most up-to-date information.

Is Moroccanoil cruelty free?

The brand's official position is that they do not test on animals. They have not historically held formal cruelty-free certification from organisations like Leaping Bunny. If certified cruelty-free is essential to you, we'd recommend looking at Maria Nila, which is fully certified vegan and cruelty-free.

Is Moroccanoil vegan?

Moroccanoil is not a fully vegan brand. Some products may contain honey or other animal-derived ingredients. If vegan certification matters to you, look at Maria Nila, Wunderbar Vegan, or our wider vegan hair care collection.

Is Moroccanoil argan oil?

The brand uses argan oil as its hero ingredient, but Moroccanoil products are not pure argan oil. They are formulations that contain argan oil alongside other ingredients — typically silicones, conditioning agents, and proprietary ingredient blends. If you want pure argan oil specifically, you'd need to buy a cosmetic-grade argan oil from a different supplier.

Is Moroccanoil colour safe?

Yes. The Moroccanoil range is suitable for colour-treated hair across the board. The shampoos are sulfate-free, the conditioners and masks support colour retention, and the brand specifically offers colour care products designed for coloured hair.

Is Moroccanoil Right For My Hair Type?

Is Moroccanoil good for hair?

For most hair types, yes. The range is professional grade with quality formulations. Based on the customer feedback we receive, results are consistent across a wide range of hair types.

Is Moroccanoil good for your hair?

Used appropriately, yes. Like any professional product, the key is matching the right product to your hair type and using it as directed rather than over-applying.

Is Moroccanoil bad for hair?

No, not when used correctly. Some people argue that silicone-heavy products like the original Treatment can cause build-up over time, which is why clarifying occasionally is a good idea. But "bad for hair" overstates it.

Is Moroccanoil good for curly hair?

It can be. The Moroccanoil Treatment applied to damp curls helps with shine and frizz, and the brand offers curl-specific products like the Intense Curl Cream and Curl Defining Cream. That said, strict curly girl method followers avoid silicones, so this may not align with your routine.

Is Moroccanoil good for fine hair?

Yes, with care. The Treatment Light is formulated specifically for fine hair and won't weigh it down the way the original can. The Extra Volume range is also a good fit for fine hair seeking lift and body.

Is Moroccanoil good for thin hair?

Thin hair benefits from the lighter formulations in the range — the Treatment Light, Extra Volume Shampoo and Conditioner, and the Volumising Mousse. Stick to lightweight products applied sparingly.

Is Moroccanoil good for low porosity hair?

Low porosity hair can struggle with heavier oils sitting on top rather than absorbing. Moroccanoil products do contain silicones that coat the hair, which can either help (lock in moisture) or hinder (block moisture entry) depending on your routine. Try a small amount first and clarify regularly.

Is Moroccanoil shampoo good for low porosity hair?

The Hydrating Shampoo is a good starting point. Low porosity hair often benefits from regular clarifying, so consider rotating with a clarifying shampoo occasionally.

Is Moroccanoil good for dry scalp?

The Moisture Repair range is generally well-tolerated, and the Treatment can be massaged into the scalp before shampooing. That said, if you have a chronically dry or flaking scalp, a dedicated scalp treatment is usually a better starting point.

Is Moroccanoil good for scalp?

The brand has scalp-specific products including the Dry Scalp Treatment. The shampoos are generally gentle and don't strip the scalp the way some sulfate-heavy shampoos can.

Is Moroccanoil good for dandruff?

Not specifically. For dandruff, you typically need an active ingredient like zinc pyrithione or salicylic acid, which Moroccanoil doesn't contain. For persistent dandruff, see a GP or trichologist rather than relying on cosmetic hair care.

Is Moroccanoil good for hair growth?

No professional hair care brand can credibly claim to grow hair. Moroccanoil supports healthier-looking hair, reduces breakage from styling, and improves shine and manageability — all of which help retain length. But it does not stimulate new hair growth. For hair growth concerns, look at brands like Nioxin which are specifically formulated for thinning hair.

Does Moroccanoil help hair growth?

Indirectly, by reducing breakage and damage that shortens hair over time. Not directly through stimulating follicles.

Is Moroccanoil good for skin?

The original Treatment is occasionally used on skin (cuticles, dry patches) but it's formulated for hair. We'd recommend a dedicated skincare product for skincare concerns rather than repurposing a hair product.

Is Moroccanoil hair products good?

The range as a whole performs well. Specific standouts based on customer feedback are the original Treatment, the Hydrating range, and the Smoothing Mask. Other products are good but not exceptional.

Is Moroccanoil brand good for hair?

For most hair types, yes. It's a brand we stock and recommend regularly, with consistently positive customer feedback.

Is Moroccanoil shampoo good?

The Hydrating Shampoo is the standout and one of the most popular shampoos we sell. The other Moroccanoil shampoos (Moisture Repair, Smoothing, Extra Volume, Clarifying) are all good performers in their respective categories.

Is Moroccanoil shampoo good for hair?

Yes. The sulfate-free formula is gentle, it cleanses without stripping, and it pairs well with the matching conditioners.

Is Moroccanoil shampoo good for colored hair?

Yes — sulfate-free and gentle. The Color Care Shampoo is specifically formulated for colour-treated hair, but the Hydrating Shampoo also works well for colour.

Is Moroccanoil shampoo good for curly hair?

The Hydrating Shampoo works well for curly hair. The Curl Enhancing Shampoo is the curl-specific option. Just be aware that the conditioner counterparts contain silicones, which some curly girl method followers avoid.

Is Moroccanoil shampoo worth it?

For the quality, yes. It's not the cheapest shampoo, but a litre lasts a long time when used properly. Compared to high-street shampoos, you get noticeably better formulation. Compared to cheaper professional alternatives, the difference is more subtle but real.

Is Moroccanoil hydrating shampoo good?

It's one of the best hydrating shampoos in our range. Gentle, sulfate-free, leaves hair feeling clean but not stripped, and pairs beautifully with the matching conditioner. Shop the Hydrating Shampoo here.

Is Moroccanoil hair mask good?

Yes. The Intense Hydrating Mask and Smoothing Mask both get strong customer feedback. They deliver noticeable improvement in hair condition after a single use, particularly on coarser or drier hair.

Is Moroccanoil leave in conditioner good?

The Moroccanoil All In One Leave-In Conditioner is a genuinely useful multi-tasker. It works as a detangler, light conditioning treatment, and styling primer. Particularly good for medium to thick hair.

Is Moroccanoil dry shampoo safe?

Yes, used as directed. As with any aerosol product, avoid inhaling directly and don't use excessively on the same area without washing.

How to Use Moroccanoil Products

How to use Moroccanoil?

The most asked-about Moroccanoil product is the original Treatment. Apply a few drops (1-2 for fine hair, 2-3 for medium, 3-4 for thick) to damp clean hair, distribute through mid-lengths and ends, then blow dry and style as usual. Avoid the roots and scalp area.

How to apply Moroccanoil?

Warm a small amount in your palms first, then apply to damp hair starting at the ends and working upward toward the mid-lengths. Use your fingers or a wide-tooth comb to distribute evenly. Less is more — over-application causes greasiness.

How to use Moroccanoil on hair?

Apply to damp, towel-dried hair before styling. The Treatment can also be used on dry hair as a finishing product, but use even less when applying to dry hair to avoid greasiness.

How to apply Moroccanoil treatment?

Place 1-3 pumps in your palm depending on hair length and thickness. Rub palms together to warm and emulsify the product. Apply through mid-lengths to ends of clean, damp hair. Comb through with a wide-tooth comb. Blow dry or air dry as preferred.

How to use Moroccanoil treatment?

Same as above. The Treatment is the brand's signature product and works as a leave-in conditioner, blow-dry primer, and finishing oil rolled into one.

How to use the Moroccanoil treatment?

Apply to damp clean hair, mid-lengths to ends, before drying. The product is heat-activated so blow drying actually helps it work into the hair. Avoid roots.

How to use Moroccanoil treatment oil?

Treatment Oil is the same product as the Treatment — just the older naming. Apply to damp hair before styling.

How to use Moroccanoil treatment purple?

The Blonde Perfecting Purple Treatment is applied to damp hair, left for 5-7 minutes, then rinsed thoroughly. Use once a week to neutralise brassiness in blonde or grey hair.

How to use Moroccanoil purple treatment?

Same product as above. Apply to damp hair, leave 5-7 minutes, rinse well. Adjust timing based on intensity desired and hair porosity.

How often to use Moroccanoil on hair?

The Treatment can be used every time you wash your hair — daily users apply it daily, twice-weekly washers use it twice weekly. It's a leave-in product designed for regular use.

Do you apply Moroccanoil to wet or dry hair?

Both work. Damp is the most common application (better distribution, primes for heat styling). Dry application works for finishing and adding shine — just use less.

Can you put Moroccanoil on dry hair?

Yes. Use a smaller amount than you would on damp hair — about half the quantity. Apply to ends and mid-lengths only, never roots.

Can you put Moroccanoil on your scalp?

Not generally recommended. The Treatment is heavy in silicones and oil, which can clog hair follicles and make hair look greasy at the roots. For scalp-specific care, use a dedicated scalp product.

Can you use Moroccanoil on dry hair?

Yes — use less than you would on damp hair. The Treatment doubles well as a finishing oil for dry hair when applied sparingly.

Can I use Moroccanoil Perfect Defense on dry hair?

No. Perfect Defense is a thermal protector designed for damp hair before heat styling. Applying to dry hair before heat styling doesn't activate the protective properties the same way.

Can you use Moroccanoil Perfect Defense on dry hair?

It's not designed for dry hair use. Apply to damp hair before heat styling.

Can you use Moroccanoil heat protectant on dry hair?

For the spray formulations (Perfect Defense, Protect and Prevent Spray), apply to damp hair before drying. If you're touching up dry styled hair, a finishing serum is more appropriate than a thermal protectant.

How to use Moroccanoil dry shampoo?

Hold the can 15-20cm from your scalp. Spray in short bursts to roots, focusing on greasiest areas. Wait 30 seconds for it to absorb, then massage in with fingertips and brush through. Less is more — too much leaves a powdery residue.

How to use Moroccanoil dry texture spray?

Spray onto dry hair from 15-20cm away, focusing on roots and mid-lengths. Tousle with fingers to create lived-in texture. Particularly effective on second or third-day hair.

How to use Moroccanoil dry texture spray on short hair?

Use sparingly on short hair as it can stiffen the hair if over-applied. Spray a small amount, work through with fingers, and add more only if needed.

How to use Moroccanoil heat protectant?

Apply Perfect Defense or Protect and Prevent Spray to damp, towel-dried hair before heat styling. Section the hair, mist evenly from roots to ends, comb through, then blow dry or use heat tools.

How to use Moroccanoil Perfect Defense?

Apply to damp hair before heat styling. Section, mist evenly across each section, distribute with a comb, then proceed with blow drying or other heat styling.

How to use Moroccanoil protect and prevent spray?

Same application as Perfect Defense — spray on damp hair before heat styling. The Protect and Prevent Spray is more specifically formulated for colour-treated hair, with UV filters to help prevent colour fade.

How to use Moroccanoil frizz shield spray?

Apply to damp hair before blow drying. The product helps create a humidity barrier that reduces frizz over the day. Particularly useful in humid weather or for frizz-prone hair types.

How to use Moroccanoil hair mask?

Apply to clean, damp hair (after shampooing). Distribute through mid-lengths and ends. Leave for 5-7 minutes (longer for very dry hair). Rinse thoroughly. Use once or twice weekly.

How to use the Moroccanoil hair mask?

Same as above — apply after shampooing, leave 5-7 minutes, rinse well. Use weekly for maintenance, twice weekly for damaged hair recovery.

How to use Moroccanoil hair treatment?

For the Treatment oil, apply to damp hair before styling. For the Restorative Hair Mask, apply after shampooing, leave 5-7 minutes, rinse.

How to use Moroccanoil hydrating mask?

Apply the Intense Hydrating Mask to clean, damp hair. Leave for 5-7 minutes for normal hair, up to 10 minutes for very dry or damaged hair. Rinse thoroughly. Particularly effective for dehydrated or colour-treated hair.

How to use Moroccanoil intense hydrating mask?

Same as above — apply to clean damp hair, leave 5-10 minutes, rinse well. One of the standout masks in the range.

How to use Moroccanoil restorative hair mask?

Apply to clean damp hair, focus on the mid-lengths and ends where damage is concentrated. Leave 7-10 minutes. Rinse thoroughly. Use weekly for damaged or processed hair.

How to use Moroccanoil curl cream?

Apply to damp curls. Distribute evenly through hair, scrunch upward to encourage curl formation. Air dry or diffuse on low heat. Avoid touching the curls while they dry to prevent frizz.

How to use Moroccanoil curl defining cream?

Same application as curl cream. Use a generous amount on thick curly hair, less on finer curls. Scrunch and define rather than rake through.

How to use Moroccanoil intense curl cream?

The Intense version is heavier — best for thick, coarse or very curly hair. Apply more sparingly than the standard curl cream to avoid weighing curls down.

How to use Moroccanoil leave in conditioner?

Apply to clean damp hair after shampooing and conditioning (or instead of rinse-out conditioner for fine hair). Distribute through mid-lengths and ends. Comb through. Style as usual.

How to use Moroccanoil hydrating styling cream?

Apply to damp hair before drying. Use as a smoothing and conditioning base for blow-drying. Particularly effective for medium to thick hair seeking smoothness and shine.

How to use Moroccanoil styling cream?

Same application as hydrating styling cream — damp hair, before drying, focus on mid-lengths and ends.

How to use Moroccanoil smoothing lotion?

Apply to damp hair before blow drying. Provides smoothing and frizz control during the drying process. Pair with the brand's heat protectant for high-heat styling.

How to use Moroccanoil mending infusion?

Apply to dry hair, focusing on damaged ends and split-prone areas. Distribute evenly. Leave in — no rinsing required. Particularly effective for sealing split ends temporarily between trims.

How to use Moroccanoil root boost?

Apply to damp roots before drying. Section hair, spray directly at the roots, then blow dry while lifting the roots away from the scalp with fingers or a round brush.

How to use Moroccanoil texture clay?

Rub a small amount between palms to warm. Apply to dry styled hair, working through with fingers to add texture and matte finish. Use sparingly — clay products are easier to add than to remove.

How to use Moroccanoil texture spray?

Spray on dry hair from 20cm away. Focus on roots and mid-lengths. Tousle with fingers. Builds texture and grip without heaviness.

How to use Moroccanoil colour depositing mask?

Apply to clean damp hair. Wear gloves. Distribute evenly. Leave on for 5-10 minutes depending on intensity desired (longer = more colour deposit). Rinse until water runs clear.

How to use Moroccanoil color depositing mask?

Same as above — apply to clean damp hair, leave 5-10 minutes, rinse thoroughly. The longer you leave it, the more pigment deposits.

How long does Moroccanoil colour depositing mask last?

Typically 5-10 washes depending on hair porosity, the specific shade, and how often you wash. Lighter or more porous hair holds the colour longer. The Mask is designed as a temporary refresh, not a permanent colour.

How to use Moroccanoil volumizing mousse?

Dispense a tennis-ball-sized amount of mousse into your palm. Distribute through damp roots and mid-lengths. Comb through. Blow dry with lift at the roots, ideally with a round brush for maximum body.

The Original Treatment Oil

Does Moroccanoil work?

For most hair types, yes. The original Treatment is well-regarded for improved shine, manageability, frizz control, and softness. The effect is immediate and noticeable for most users. It is not a miracle cure for severely damaged hair, but as a daily hair conditioning product the customer feedback is consistently positive.

How to use the Moroccanoil treatment?

1-3 pumps in your palm depending on hair length and thickness. Rub palms together to warm. Apply to damp hair mid-lengths to ends. Comb through. Style as normal. Avoid roots.

Is Moroccanoil a heat protectant?

The original Moroccanoil Treatment provides some thermal benefit due to its silicone content but it is not formulated or marketed as a heat protectant. For genuine thermal protection up to 220-230°C, use a dedicated heat protection spray like Moroccanoil Perfect Defense or one of the products in our best heat protectant spray guide.

Is Moroccanoil treatment a heat protectant?

Not officially, no. It provides some thermal benefit but isn't formulated as a thermal protector. Use a dedicated heat protectant alongside it for high-heat styling.

Can Moroccanoil be used as heat protectant?

It provides some thermal protection but it's not a substitute for a dedicated heat protectant. If you're using heat tools above 180°C, pair it with a proper heat protectant.

Does Moroccanoil have heat protection?

The original Treatment provides some thermal benefit through its silicone content. The brand does make dedicated heat protectants (Perfect Defense, Protect and Prevent Spray) for genuine thermal protection up to high temperatures.

Shampoo and Conditioner

Is Moroccanoil hydrating styling cream a heat protectant?

No. It's a smoothing and conditioning styling cream, not a thermal protector. Pair with Perfect Defense or another heat protectant for heat styling.

Is Moroccanoil leave in conditioner a heat protectant?

The All In One Leave-In does offer thermal benefit (the bottle mentions heat protection) but for high-heat styling we'd still recommend pairing with a dedicated heat protectant.

Is Moroccanoil shampoo and conditioner good for your hair?

Yes. The shampoo and conditioner duo (particularly the Hydrating range) work well together and are gentle enough for daily use. The conditioner is silicone-rich, which gives slip and detangling.

Styling and Heat Protection

Is Moroccanoil frizz shield a heat protectant?

Frizz Shield Spray has thermal benefits and protects against frizz from humidity. It's a hybrid product — useful as a thermal layer plus humidity barrier. For maximum heat protection, pair with Perfect Defense.

Is Moroccanoil heat protectant?

The brand makes dedicated heat protectants (Perfect Defense, Protect and Prevent Spray) which are genuine thermal protectors. The original Treatment is not a heat protectant.

Is Moroccanoil heat protectant good?

Perfect Defense gets solid customer feedback — lightweight, provides reliable thermal protection, leaves no residue. Compared to the heat protectants we use in our own salon, it's not necessarily our top pick (the SHED Force-Field is what we actually use), but Perfect Defense is a well-regarded option.

Masks and Treatments

How to use Moroccanoil treatment oil?

Apply 1-3 pumps to damp clean hair, mid-lengths to ends. Distribute evenly. Blow dry or air dry. Avoid roots.

Colour Care

Moroccanoil offers colour-specific products including the Color Care Shampoo, the Blonde Perfecting Purple Treatment, the Color Care Conditioner, and the Color Depositing Mask range. All are formulated to support colour-treated hair, with sulfate-free formulations and UV protection in some products. Browse the full Moroccanoil collection for colour care options.

Buying Moroccanoil in the UK

Where to buy Moroccanoil?

You can buy genuine Moroccanoil products at our online shop with free UK delivery — see the full Moroccanoil collection. We also stock the range at our shop in Codsall for collection.

Where to buy Moroccanoil perfume?

The Moroccanoil fragrance range is available at major beauty retailers across the UK. We stock selected items in the range — check our Moroccanoil collection for current availability.

Does Boots sell Moroccanoil?

Boots does stock some Moroccanoil products. Their range tends to be limited compared to professional retailers. For the full professional range and better stock levels of the litre and salon sizes, professional retailers like us are typically better.

Does Sephora sell Moroccanoil?

Sephora does carry Moroccanoil in markets where Sephora operates. Sephora returned to the UK in 2023 and stocks the brand in some locations. Online and salon-based retailers (like us) typically have wider range availability.

How to spot fake Moroccanoil products?

Genuine Moroccanoil should: come in proper branded packaging with no spelling errors, have a batch code and expiry date, smell consistent with the genuine product (a distinctive sweet vanilla and amber fragrance), and feel right when used. Buying from authorised stockists is the simplest way to avoid fakes. We buy direct from the UK distributor and only sell genuine product.

Moroccanoil vs Other Brands

Is Moroccanoil good compared to other brands?

It's a strong professional brand. Compared to other professional brands we stock, here's our honest take:

vs Olaplex: Different categories — Olaplex is bond repair, Moroccanoil is conditioning. Many of our customers use both.
vs K18: K18 is also bond repair focused. Moroccanoil is more about shine and softness.
vs Maria Nila: Maria Nila is vegan/cruelty-free certified, similar conditioning performance. Better choice if vegan matters.
vs argan oil alone: Moroccanoil contains additional silicones and conditioning agents that pure argan oil doesn't, giving more visible shine and slip.

Is argan oil and Moroccan oil the same?

No. Argan oil is a specific oil pressed from the kernels of the argan tree fruit. "Moroccan oil" in product names typically refers to argan oil or argan-oil-based formulations. The Moroccanoil brand uses argan oil as an ingredient alongside other components.

Final Honest Thoughts

Moroccanoil is a brand we stock at our UK shop and a range we know well. Based on customer feedback and ingredient quality, the original Treatment, the Hydrating Shampoo, and the Smoothing Mask are the standout heroes of the range. The styling products are useful but not category-leading.

If you're shopping for Moroccanoil, the full Moroccanoil collection is available at Revive Hair Artists with free UK delivery on all orders. If you have a specific question we haven't covered here, get in touch.

For more honest brand guides — including reviews of brands we actively use in our salon — see our reviews of Maria Nila, Olaplex, and our best sulphate-free shampoo UK guide.

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