Goldwell is one of the most respected professional hair colour brands in the world and a brand with a long history of innovation in the professional colour industry. Founded in Germany in 1948, Goldwell has been producing salon-grade colour systems for over 75 years and is used by professional colourists across the globe. We stock the Goldwell range here at Revive Hair Artists in Codsall with a particular focus on the Elumen direct dye system, which is one of the most unique and impressive professional colour products available.

Goldwell Elumen

The Goldwell Elumen range is a genuinely unique professional colour system that works differently from almost every other hair colour on the market. Rather than using oxidation to open the cuticle and deposit colour inside the hair shaft like traditional permanent colour, Elumen uses ionic bonding to attach colour molecules directly to the outside of the hair. The result is extraordinarily vibrant, long-lasting colour that is significantly gentler on the hair than oxidative colour because no developer is needed for the fashion shades. It gives some of the most saturated, vivid colour results available from any professional colour system.

We stock 24 Goldwell Elumen shades covering vivid fashion colours and natural tones. Vivid shades include VV@ALL Violet, TQ@ALL Turquoise, RV@ALL Red Violet and more. Natural tones are also available for everyday professional colour work including a range of Natural, Silver Beige and other tonal shades. Elumen requires the dedicated Elumen Lock post-treatment for the best longevity results, and we recommend always using the correct Elumen products together as a system.

Goldwell Elumen shade guide

The Goldwell Elumen naming system uses letters to indicate the colour family followed by the depth level. The letters indicate the tone — VV is Violet, TQ is Turquoise, RV is Red Violet, NN is Natural, SB is Silver Beige and so on. The @ALL suffix indicates the shade works on all base levels, while a number such as @6 or @5 indicates the optimal base depth for the most accurate result. If you are new to the Elumen system and need guidance on which shades to choose, feel free to get in touch with us at the salon in Codsall and we will be happy to advise.

Goldwell Colorance

We also stock Goldwell Colorance, which is Goldwell's demi-permanent colour system. Colorance is a brilliant option for toning, refreshing colour between full colour services and grey blending. It uses a low-volume developer and gives glossy, natural-looking results that last several weeks before gradually fading. It is a brilliant companion product to Goldwell's permanent colour systems for maintaining colour between appointments.

Goldwell bleach

We stock the Goldwell Oxycur Platin bleach powder, which is one of the most trusted professional bleaches available. Goldwell Oxycur Platin is formulated to give controlled, consistent lifting results with good scalp comfort and is used by professional colourists across the UK for highlight and full bleach services. You can browse the full range of professional developers in our developer collection for use alongside bleach services.

Free UK delivery on all orders from Revive Hair Artists in Codsall.