Is Olaplex Worth It?
Thomas StrangwoodShare
If you have spent any time on hair social media over the past few years you will have seen Olaplex absolutely everywhere. It has become one of the most talked-about professional haircare brands in the world and the claims made about it are bold, repairing broken bonds inside the hair, reversing bleach damage, transforming the condition of over-processed hair. But is it actually worth the money?
What is Olaplex and how does it work?
Olaplex is a professional bond-building haircare system. The key ingredient — Bis-Aminopropyl Diglycol Dimaleate — works by finding and linking together the broken disulphide bonds inside the hair shaft. These are the bonds that give hair its strength and elasticity, and they get broken by bleaching, chemical processing, heat styling and even just everyday wear and tear over time. Most conditioning products just coat the outside of the hair. Olaplex actually goes inside the hair structure and rebuilds it, which is why the results can be so dramatic on very damaged hair.
Does Olaplex actually work?
Yes — genuinely. This is not a case of clever marketing overpromising. We have seen the results on clients in the salon and they are real. Hair that was breaking, snapping and feeling like straw responds noticeably to consistent Olaplex use. The transformation is not instant with every product in the range — some work faster than others — but used consistently as a system the difference is significant.
That said, it is worth having realistic expectations. Olaplex repairs existing damage and prevents future damage. It does not make bad hair feel like healthy hair overnight. Hair that has been heavily bleached repeatedly over years is going to need consistent use over several months to see the full benefit. And it cannot fix split ends — those need to be cut off.
Which Olaplex products should I buy first?
Olaplex No.3 — Start Here
The No.3 Hair Perfector is the at-home treatment that most people start with and for good reason. It is applied to damp hair before shampooing, left for at least 10 minutes, then rinsed out. Used once a week it gives a noticeable improvement to hair condition over time. This is the product we recommend to every new Olaplex client. It is not a conditioner — it is a genuine bond-building treatment and needs to be used regularly to see the full benefit.
Olaplex Healthy Hair Discovery Set — Best Value to Try the System
If you want to try the full Olaplex system before committing to full-size products, the Healthy Hair Discovery Set is an excellent starting point. It gives you a selection of the core Olaplex products in one purchase at a much better price per ml than buying individually. Brilliant for anyone who wants to properly test Olaplex before committing to the full routine.
Olaplex Best of the Bond Builders Kit
The Bond Builders Kit covers the core Olaplex products that work together as a complete system. Using the shampoo, conditioner and No.3 treatment together consistently gives significantly better results than using just one product in isolation. If you are serious about repairing damaged or bleached hair, this is where to start.
Is Olaplex worth it for bleached hair?
Absolutely yes — this is where Olaplex delivers its most impressive results. Bleaching is the most damaging chemical process you can put hair through because it breaks apart the disulphide bonds inside the hair shaft to remove the natural pigment. Olaplex was originally developed as an in-salon additive for bleach services to protect the hair during the process. The at-home range then continues that repair work between appointments. If you regularly bleach your hair and you are not using Olaplex, you are leaving a lot of potential hair health on the table.
Is Olaplex worth it for colour-treated hair?
Yes — colour-treated hair benefits significantly from Olaplex even if you are not bleaching. Permanent colour opens the cuticle and uses a developer to deposit colour inside the hair, which causes some bond disruption every time. Regular Olaplex use keeps hair strong and resilient between colour appointments and means your hair is in better condition going into each service. It also helps colour last longer and look more vibrant between appointments.
Is Olaplex worth it for hair that is not damaged?
Honestly — it is less essential if your hair is genuinely healthy and you are not chemically treating it. The bond-building technology does its best work on hair where bonds have been broken. That said, the Olaplex shampoo, conditioner and No.3 are all excellent products that work brilliantly on healthy hair too. They are not going to do nothing — they will just not deliver the dramatic transformation you see on damaged hair.
How long does Olaplex take to work?
You will notice some difference after the first use of No.3 — hair typically feels softer and stronger immediately after. But the significant transformation on heavily damaged hair takes consistent use over 6 to 8 weeks of weekly treatments. Think of it like going to the gym — one session does something but the real change comes with consistency over time.
Our verdict
Yes, Olaplex is worth it — particularly if your hair has been bleached, coloured or heat-styled regularly. It is genuinely one of the few haircare products where the science actually does what the marketing claims, and the results we see on clients in our Codsall salon back that up consistently. Start with the No.3 treatment once a week and if you love it, build into the full system with the shampoo and conditioner.
Browse the full Olaplex range at Revive Hair Artists. Free UK delivery on all orders.