Goldwell Elumen Direct Dye Permanent Hair Colour - 200ml

Goldwell Elumen hair colour is a high-performance direct dye that delivers extra vibrant colour results that last as long as oxidative permanent hair colour. The formula is enriched with conditioning ingredients that nourish and protect the hair during colouring for exceptional durability, colour intensity and shine. Unlike traditional permanent hair colour, Goldwell Elumen is free from ammonia, resorcinol and parabens, and is to be used without peroxide for a pleasant and gentle colouring experience. The two natural shades deliver up to 100% grey coverage. Skin compatibility dermatologically tested.

Key benefits:

• High performance, non-oxidative direct dye
• Up to 20% longer durability compared to oxidative permanent colour
• Extra vibrant results; up to 76% more colour intensity compared to oxidative permanent hair colours
• Nourishes and protects the hair during colouring
• Up to 37% more shine compared to intensive demi-permanent hair colours
• Free from ammonia, resorcinol and parabens
• Develops within 30 minutes