What Does Purple Shampoo Do?

When it comes to hair care, there are countless products on the market that promise to help you achieve your desired look. One such product that has gained popularity in recent years is purple shampoo. But what exactly is purple shampoo, and what does it do for your hair? In this blog post, we will explore the world of purple shampoo, including its benefits, how it works, and how to use it properly.

What is purple shampoo? Purple shampoo is a type of shampoo that contains purple pigments that are designed to neutralize yellow and brassy tones in blonde, silver, and white hair. These pigments work by cancelling out the warm, yellow tones that can appear in lightened hair over time, leaving behind cool, ashy tones. The result is a brighter, more vibrant colour that looks fresh and clean.

How does purple shampoo work? To understand how purple shampoo works, it's helpful to know a little bit about colour theory. The colour wheel is a tool used by artists and designers to understand how colours interact with each other. On the colour wheel, opposite colours cancel each other out. For example, green cancels out red, and blue cancels out orange. In the case of hair, purple is opposite yellow on the colour wheel, which means that purple pigments can cancel out yellow tones in lightened hair.

When you use purple shampoo, the purple pigments in the shampoo attach themselves to the hair cuticle, which is the outer layer of the hair shaft. As the shampoo sits on the hair, the pigments penetrate the hair shaft and neutralize any yellow tones that are present. The longer you leave the shampoo on your hair, the more pigments will penetrate the hair shaft and neutralize the yellow tones.

What are the benefits of using purple shampoo? The primary benefit of using purple shampoo is that it helps to keep blonde, silver, and white hair looking fresh and vibrant. When lightened hair is exposed to things like sunlight, chlorine, and even hard water, it can develop yellow and brassy tones over time. Purple shampoo helps to neutralize these tones and restore the cool, ashy tones that are characteristic of blonde, silver, and white hair.

Another benefit of using purple shampoo is that it can help to extend the life of your hair colour. When you lighten your hair, the colour is actually removed from the hair shaft, and the new colour is deposited onto the hair. Over time, as the colour fades, the underlying pigments that were removed during the lightening process start to show through. Purple shampoo can help to delay this process by neutralizing the yellow tones that can make hair look dull and faded.

Many of you have been asking, Is purple shampoo bad for my hair?
In short, the answer is no, In fact, there are many experts that recommend the use of purple shampoo to keep your blonde / silver / grey hair looking fresh and free from yellow / brassy tones. However, As with any haircare product there are certain things that you should take into account. 

For example, If you're using purple shampoo because you've got bleached hair and you want to keep it looking light and bright, then you may notice that the ends of your hair have become a bit dry and a potentially a bit brittle, This is normal with bleached hair but it does mean that purple shampoo can grab to the ends of your hair much easier than the top half of your hair. 

In this case, You could find yourself with purple ends which leads you to to ask "Purple shampoo has turned my hair purple" This isn't an issue at all and you can follow our helpful tips in the blog linked.

How do you use purple shampoo? To get the best results from purple shampoo, it's important to use it correctly. Here are some tips for using purple shampoo:

1. Start with wet hair. Wet your hair thoroughly before applying the shampoo.

2. Apply the shampoo evenly. Massage the shampoo into your hair, making sure to distribute it evenly.

3. Leave the shampoo on for a few minutes. The longer you leave the shampoo on your hair, the more pigments will penetrate the hair shaft and neutralize yellow tones. However, be careful not to leave the shampoo on for too long, as it can leave a purple tint on your hair.

4. Rinse thoroughly. Rinse the shampoo out of your hair thoroughly, making sure that no residue is left behind.

5. Follow up with conditioner. Purple shampoo can be drying, so it's important to follow up with a good conditioner to keep your hair soft and hydrated.

In conclusion, purple shampoo is a great product for anyone with blonde, silver, or white hair who wants to keep their colour looking fresh and vibrant. By neutralizing yellow and brassy tones, purple shampoo helps