16 products

Purple Shampoo

Understanding Purple Shampoo

Shop from our incredible range of purple shampoo.
Purple shampoo is a miracle for those of us with bleached, blonde or grey hair. 

If you have got bleached, blonde or grey hair, you may notice that over time your hair can start to go develop yellow or brassy tones, Even straight after bleaching, your hair may have yellow or brassy tones. Well purple shampoo has been designed to neutralise yellow and brassy tones in the hair and give you back salon clean colour. 

We stock some of the biggest and most trusted brands of purple shampoo in the hairdressing industry and have tried and tested many of them such as Fudge purple shampoo, Fanola purple shampoo, Olaplex purple shampoo and the incredible Amika Bust Your Brass purple shampoo. 

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What is Purple Shampoo?

Purple shampoo is specifically formulated to neutralize brassy tones in blonde, gray, and silver hair. The purple pigments in the shampoo counteract the yellow and orange hues that can develop over time. It works by depositing these cool tones onto the hair, helping to maintain a fresh, vibrant look. This is especially beneficial for those who color their hair blonde or have highlights, because regular shampoo can sometimes amplify unwanted brassiness.

Why Use Purple Shampoo?

Using purple shampoo helps to maintain the color of treated hair, and it is recommended to use it once or twice a week, depending on your hair's needs. It's effective because it can also remove dullness from the hair, leaving it looking shiny and vibrant. Many users find that after incorporating purple shampoo into their routine, their hair feels softer while the color appears more even and dynamic.

How to Use Purple Shampoo Effectively?

To get the best results from purple shampoo, apply it to wet hair, and let it sit for a few minutes before rinsing. However, it’s important not to leave it in for too long, which can lead to a purple tint instead of a neutralized shade. Some people prefer to use purple conditioner as well, which provides extra hydration. Remember, so long as you use it correctly, purple shampoo can be a great tool for keeping your blonde or gray hair looking its best.

How to Use Purple Shampoo Effectively?

We've tried and tested uncountable purple shampoos in the last 10 years and we've certainly developed a few favourites in that time. 

Depending on how yellow/brassy your hair is will change what purple shampoo we'd personally recommend. 

If your hair is quite yellow and brassy then we would recommend the Fanola Purple Shampoo, There are two heavily pigmented purple shampoos in the Fanola collection that we've fallen in love with, The Fanola Wonder No Yellow Purple Shampoo and the tried and tested Fanola No Yellow Purple Shampoo, This is a staple next to our basins.

If you're concerned about the integrity of your blonde hair and you've been treating it with Olaplex, Why not check out the Olaplex Purple Shampoo, We've personally found that this is not as pigmented as some of the other purple shampoos on the market but it certainly does exactly what it says on the label and it helps maintain the integrity of your hair after an Olaplex treatment. 

Then lastly my personal blonde favourite is the Fudge Purple Shampoo, This is an incredibly heavily pigmented purple shampoo that I was personally obsessed with. It's fast working, smells great and it's just a great all round purple shampoo that won't break the bank.