Guy Tang is a name that's recognised across the world within the professional hairdressing community. 

The Mydentity range of professional haircare products, hair colours and hair toners are just as well known as Guy Tang himself! 

The Mydentity haircare range is known for its vibrant, high-impact results. Whether you're looking for bold fashion shades, pastel hair colours or rich natural tones. Guy Tang Mydentity delivers nothing but salon professional results every time. 

Formulated with the Mydentity Dual-Action Bonding System, This range helps to protect and strengthen your hair during the colour process to reduce breakage while also locking in colour.