{"product_id":"wella-professionals-pure-perfection-ammonia-free-permanent-hair-colour-medium-blonde-pearl-7-8-60ml","title":"Wella Professionals Pure Perfection Ammonia Free Permanent Hair Colour - Medium Blonde Pearl .7\/8 60Ml","description":"\u003cul\u003e\n\u003cli\u003eAmmonia-free permanent hair colour for true-to-tone colour results and up to 100% grey coverage\u003c\/li\u003e\n\u003cli\u003eGentle vegan formula, free from PPD\/PTD*, fragrances, silicones and mineral oil\u003c\/li\u003e\n\u003cli\u003eFormulated with Supercharged Metal Purifier for significantly reduced hair damage** and reliable colour results\u003c\/li\u003e\n\u003cli\u003eCarefully curated range of 30 shades with a neutral colour direction for natural, true-to-tone results\u003c\/li\u003e\n\u003cli\u003e+55% shine; +45% smoothness; +42% nourished hair**\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e*Do not use if a PPD\/PTD allergy is known, as a severe reaction may still occur.\u003cbr\u003e**vs untreated hair, based on expert panel clinical study.","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":53908348600613,"sku":"863577","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/863577-0.jpg?v=1790535812","url":"https:\/\/revivehairartists.co.uk\/products\/wella-professionals-pure-perfection-ammonia-free-permanent-hair-colour-medium-blonde-pearl-7-8-60ml","provider":"Revive Hair Artists","version":"1.0","type":"link"}