{"product_id":"wella-professionals-koleston-perfect-permanent-hair-colour-60ml-24","title":"Wella Professionals Koleston Perfect Permanent Hair Colour 7\/73 Medium Blonde Brown Gold Deep Brown 60ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eA permanent cream hair colour from Wella's flagship Koleston Perfect range\u003c\/li\u003e\r\n  \u003cli\u003eUp to 100% grey coverage and up to 5 levels of lift, with natural depth and shine intact\u003c\/li\u003e\r\n  \u003cli\u003eNew ME+ technology, designed to reduce the risk of developing a colour allergy\u003c\/li\u003e\r\n  \u003cli\u003eAvailable in a huge palette of intermixable shades, easy 1:1 mix ratio\u003c\/li\u003e\r\n  \u003cli\u003eLong-lasting, true-to-tone, salon-quality permanent colour\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003eWella's flagship permanent colour. Wella Professionals Koleston Perfect is a professional permanent cream colour that delivers pure, true-to-tone results with up to 100% grey coverage and up to 5 levels of lift, keeping the hair's natural depth and shine intact. Its improved formula features ME+ technology, designed to reduce the risk of developing a colour allergy, and it mixes easily at a 1:1 ratio for a smooth, reliable application.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\r\n\u003cp\u003eKoleston Perfect is Wella's benchmark permanent colour, loved by colourists worldwide. It deposits rich, long-lasting, true-to-tone colour with up to 100% grey coverage and up to 5 levels of lift, so it lightens, darkens and enhances while keeping the hair's natural depth and shine. Its ME+ technology is designed to reduce the risk of developing a colour allergy, and the whole palette is intermixable for fully personalised results, mixed at an easy 1:1 ratio.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\r\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix Koleston Perfect with Welloxon Perfect Developer at a 1:1 ratio (choosing the developer strength for your desired lift), apply to the hair, process for the recommended time, then rinse thoroughly and follow with a colour-safe conditioner.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\r\n\u003cp\u003eThis one's for anyone wanting rich, long-lasting permanent colour with excellent grey coverage, lift and shine, from a professional flagship range. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Koleston Perfect is one of the most trusted permanent colours there is.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\r\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more colour-care options across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":53744201072933,"sku":"543697","price":18.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/543697_0.webp?v=1793461921","url":"https:\/\/revivehairartists.co.uk\/products\/wella-professionals-koleston-perfect-permanent-hair-colour-60ml-24","provider":"Revive Hair Artists","version":"1.0","type":"link"}