{"product_id":"wella-professionals-koleston-perfect-permanent-hair-colour-12-81-special-blonde-pearl-ash-special-blonde-60ml","title":"Wella Professionals Koleston Perfect Permanent Hair Colour 12\/81 Special Blonde Pearl Ash Special Blonde 60ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent hair colour in Special Blonde Pearl Ash Special Blonde (12\/81), a special blonde with pearl\/blue-ash and ash reflects\u003c\/li\u003e\n  \u003cli\u003eUp to 100% grey coverage and up to 5 levels of lift, with natural depth and shine intact\u003c\/li\u003e\n  \u003cli\u003eNew ME+ technology, designed to reduce the risk of developing a colour allergy\u003c\/li\u003e\n  \u003cli\u003eAvailable in a huge palette of intermixable shades, easy 1:1 mix ratio\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone, salon-quality permanent colour\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWella's flagship permanent colour. Wella Professionals Koleston Perfect in Special Blonde Pearl Ash Special Blonde (12\/81) is a special blonde with pearl\/blue-ash and ash reflects, a professional permanent cream colour that delivers pure, true-to-tone results with up to 100% grey coverage and up to 5 levels of lift, keeping the hair's natural depth and shine intact. Its improved formula features ME+ technology, designed to reduce the risk of developing a colour allergy, and it mixes easily at a 1:1 ratio for a smooth, reliable application.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Wella's shade system, 12\/81 is depth 12 (a special blonde), and it's a special blonde with pearl\/blue-ash and ash reflects, a cool tone that helps counter warmth and yellow. As a permanent colour, it deposits rich, long-lasting, true-to-tone colour, covers up to 100% of grey and can lift up to 5 levels, so it lightens, darkens and enhances. The ME+ technology is designed to reduce the risk of developing a colour allergy, while the flexible cream stays where you put it for even, precise results and lovely depth and shine.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix Koleston Perfect with Welloxon Perfect Developer at a 1:1 ratio (choosing the developer strength for your desired lift), apply to the hair, process for the recommended time, then rinse thoroughly and follow with a colour-safe conditioner.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a special blonde with pearl\/blue-ash and ash reflects with excellent grey coverage, lift and shine, from a professional flagship range. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Koleston Perfect is one of the most trusted permanent colours there is.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eCool, ash-based shades stay fresh with colour-safe care and, where needed, gentle purple\/silver toning. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more colour-care options across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":53744222109989,"sku":"543749","price":18.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/t27ih-0845bfb3ae5805fa2112093186ba2cbaf688123e3711bf8c4e7b1be7c4576619_6f2bfae6-9a7a-4110-bcb5-c91c6eceba16.webp?v=1793917847","url":"https:\/\/revivehairartists.co.uk\/products\/wella-professionals-koleston-perfect-permanent-hair-colour-12-81-special-blonde-pearl-ash-special-blonde-60ml","provider":"Revive Hair Artists","version":"1.0","type":"link"}