{"product_id":"wella-professionals-color-touch-demi-permanent-hair-colour-77-45-medium-blonde-intensive-red-mahogany-60ml","title":"Wella Professionals Color Touch Demi-Permanent Hair Colour - 77\/45 Medium Blonde Intensive Red Mahogany 60ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eAn ammonia-free demi-permanent colour in Medium Blonde Intensive Red Mahogany (77\/45), a blonde with red\/copper and mahogany reflects\u003c\/li\u003e\n  \u003cli\u003eUncompromised vibrancy and shine, with a soft, natural regrowth as it fades\u003c\/li\u003e\n  \u003cli\u003eFades gently over around 28 washes, ideal for changing tone more often\u003c\/li\u003e\n  \u003cli\u003eGentle vegan formula, free from ammonia, silicones and mineral oil, up to 85% naturally derived\u003c\/li\u003e\n  \u003cli\u003eBuilt-in Metal Purifier for true-to-tone, reliable results on any hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eVibrant, glossy, gentle colour. Wella Professionals Color Touch in Medium Blonde Intensive Red Mahogany (77\/45) is a blonde with red\/copper and mahogany reflects, an ammonia-free demi-permanent colour cream that delivers uncompromised vibrancy and shine. It's ideal for changing tone more often, fading beautifully over around 28 washes with a soft regrowth. The gentle, vegan formula is free from ammonia, silicones and mineral oil, with a built-in Metal Purifier for true-to-tone results on any hair.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Wella's shade system, 77\/45 is depth 77 (a blonde), and it's a blonde with red\/copper and mahogany reflects, a warm tone that adds richness and glow. As an ammonia-free demi-permanent, it deposits vibrant, glossy tone without lifting the natural hair, so it's perfect for toning, refreshing, blending grey and adding shine, and it fades softly over around 28 washes with a natural regrowth. The built-in Metal Purifier neutralises metals on the hair for accurate, true-to-tone, predictable results.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix Color Touch with Color Touch Emulsion at the recommended ratio, apply to the hair, process for the recommended time, then rinse thoroughly and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a blonde with red\/copper and mahogany reflects for toning, refreshing, glossing or grey-blending, with a gentle, vegan, ammonia-free formula. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Color Touch is a beautiful, low-commitment way to tone and refresh colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eWarm shades (and coppers\/reds especially) fade faster, so keep them rich with colour-safe, warm-protecting care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more colour-care options across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":53744314548517,"sku":"854238","price":21.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/t27ih-56bed3d3963a1902b1120c165d82819acb9cc6b23811f30ea4a1f6f80139d58a.webp?v=1793918985","url":"https:\/\/revivehairartists.co.uk\/products\/wella-professionals-color-touch-demi-permanent-hair-colour-77-45-medium-blonde-intensive-red-mahogany-60ml","provider":"Revive Hair Artists","version":"1.0","type":"link"}